Experience

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  United Electronic Industries

  • Norwood, Massachusetts, United States

  • Marketing Communications Specialist

    • Apr 2022 - Feb 2024
    • Norwood, Massachusetts, United States

    Leadership:Led the marketing team for extended periods. --Marketing Operations program Lead.--Mentored and trained department interns. Trained new hires / electrical engineers on the product line, targeted customers, and the company’s mission.--Presented marketing programs / activities at the company’s all-hands meetings.Content Creation:--Generated omnichannel content, customer success stories, technical datasheets, customer flyers, overview presentations, and web pages. Proofreader for the team’s output before sharing it with executives.--Researched customer pain points, contract awards, and successes to shape content, call to action, market segmentation, and develop thematic targets. Identified top customers, leads, resellers / distributors using NetSuite reports.--Created social media content. Managed the editorial calendar. Launched a brand ambassador program to inspire the sales team. Motivated sales to be brand ambassadors on social media and at trade shows / events. Launched a program in 2022 that increased LinkedIn followers.Integrated Marketing Campaigns IMC:--Launched Brevo (formerly SendInBlue) quarterly email newsletter campaigns to over 25,000 customers, leads, resellers / distributors with less than a 1% unsubscribe rate. Executed editorial calendar management and planning annually.Sales & Event Management:Managed events and trade show logistics, including 15 events in 2024, doing everything from A / space selection, signing contracts to Z / uploading qualified leads into NetSuite CRM.--Collaborated with over 10 field full-time sales engineers and over 15 international distributors / resellers. Provided team with marketing tools such as physical demo products, print catalogs, trade show retractable banners, and email newsletter campaigns. --Sourced, tracked, and built demo products. Prepped demos to be camera ready.

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  Raytheon BBN, Raytheon Intelligence & Space

  • Cambridge, MA

  • Communications Specialist

    • Dec 2004 - Apr 2022
    • Cambridge, MA

    Leadership:Served as the team leader in May / June 2020 and May / June 2021 to cover the manager’s unexpected absence.• Spearheaded employee internal communications for company internal events and external trade show event management and logistics.--Collaborated with the leadership team to craft employee engagement emails during the pandemic, started in 2019), weekly business unit leadership reports, and monthly presentations to corporate headquarters. Used branding awareness, content generation, editing, and proofreading.--Championed engagement, retention, and recruiting initiatives. Teamed cross-functionally with HR and EHS Employee Health Services / Crisis Communications.• Produced, ran, and publicized employee technical webinars such as lunch and learns and lightning talks.• Led employee morale initiatives. Managed and contributed to the company’s intranet. Maintained an internal company calendar.• Wrote an employee email / video newsletter every month featuring the latest news, events, wellness, and corporate initiatives.• Cultivated employee alumni networking and engagement to support talent acquisition, develop leads, and build brand awareness.• Welcomed all new hires with a day-one communications presentation going over the company jargon.External Strategic Communications:• Created content, writing technical news advisories to inform and engage with potential customers / employees and government agencies.--Spearheaded digital photo / video production. Produced, created, and shot corporate videos, product demos, and voice-overs, showcasing innovative work.--Project-managed and edited over 65-paged annual reports for the Science Development Program (SDP) that featured new patents, employee promotions, technical program overviews, and employee publications / scholarly activities, an excellent recruiting and lead generation tool.

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  Polymer Corporation

  • Rockland, MA

  • Marketing Assistant

    • Aug 2002 - Dec 2004
    • Rockland, MA

    Generated content. Created, designed, and printed collateral, direct mail pieces, presentations, and trade show graphics. Provided digital product photography and edited images. Edited, updated, and maintained the company website.• Provided sales support. Coordinated trade show and seminar participation. Maintained sales lead database in MS Outlook and generated mailing lists. • Supported the sales team and national independent representatives. Generated monthly sales quote reports from the MS Access database to track quote activity and turn-around times.

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  BBN Technologies

  • Cambridge, MA

  • Marketing Assistant

    • Dec 1998 - Aug 2002
    • Cambridge, MA

    Managed programs as the administrative backbone of BBN’s marketing department. Supported the team with day-to-day administrative tasks such as printing, billing, shipping, reimbursement, storage, filing, and project management.• Built strong relationships with vendors including photographers / printers / consultants while managing projects. Determined employee stakeholder needs and communicated them to vendors.• Delivered sales support. Coordinated business development and sales efforts through promotional materials and sale lead tracking. Shared hands-on trade show / event assistance, management, and logistics. Traveled to set up and tear down at the show site.• Crafted content. Functioned as the company photographer. Edited and proofread one-pager handouts. Trained on the job to become a webmaster and took advantage of professional development reimbursement while working full-time and attending night school.

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  Thomson & Thomson (A Thomson Reuters Company)

  • Quincy, Massachusetts, United States

  • Publications Production Assistant

    • Oct 1998 - Dec 1998
    • Quincy, Massachusetts, United States

    • Three-month contract position while I looked for a full-time position. Performed the same job duties here as I did back in 1996 (see below) with minimal supervision.Assisted the publications product manager in the production of trademark research data directories. • Targeted U.S. and international law firms. • Served as the point of contact for customer inquiries and orders. • Coordinated shipping and printing of directories.

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  Carlson, Safer, Cain & Smith, LLP

  • Woodland Hills, CA

  • Marketing Coordinator

    • Sep 1996 - Aug 1998
    • Woodland Hills, CA

    Coordinated marketing activities including open houses / seminars and collateral for a certified public accountant firm. • Provided administrative and technical support. • Troubleshot telephone and facility issues. • Assisted CPAs with tax return preparation.

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  Thomson & Thomson

  • North Quincy, MA

  • Publications Production Assistant

    • 1993 - 1996
    • North Quincy, MA

    Assisted the publications product manager in the production of trademark research data directories. • Targeted U.S. and international law firms. • Served as the point of contact for customer inquiries and orders. • Coordinated shipping and printing of directories.