Experience

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  Supply Chain Manitoba

  • Winnipeg, Manitoba, Canada

  • Marketing Manager

    • Oct 2022 - Present
    • Winnipeg, Manitoba, Canada

    - Develop annual marketing strategy and associated budget - Design and creation process for promotional activities such as e-blasts, direct mail, website design, advertising, and collateral in accordance with company and brand standards- Manage 6 social media accounts, includes Facebook, LinkedIn, and Twitter, to provide education program, event, and industry update- Collaborate with Sector Council Program members, related association, and organization, support all activities and projects to achieve company’s goal and objectives

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  INTEGRATED Engineering Software

  • Winnipeg, Manitoba, Canada

  • Marketing & Office Administrator

    • Jun 2021 - Sep 2022
    • Winnipeg, Manitoba, Canada

    Creation of weekly PowerPoint presentations with real data visualization to showcase business trends. Managed customer relations, offering reliable product knowledge. Led the redesign of the product website for a refreshed company image and improved user experience. Contributed to planning and executing marketing activities, including Google AdWords campaigns, and designed e-banners, posters, and newsletters. Provided essential administrative support to R&D and Sales & Marketing teams for special projects, establishing and maintaining information filing systems for efficient operations.

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  Winnipeg360

  • Winnipeg, Manitoba, Canada

  • Marketing Coordinator

    • Apr 2021 - Oct 2021
    • Winnipeg, Manitoba, Canada

    - Gathered and complied market trend to develop monthly social media calendars across different platforms- Coordinated a team of writers and designers for content articles, Facebook feeds, and company website development- Reviewed and published marketing copies generated by team members and offer feedbacks

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  Dynacare

  • Winnipeg, Manitoba, Canada

  • Clinical Laboratory Assistant

    • May 2021 - Jun 2021
    • Winnipeg, Manitoba, Canada

    - Collected Information from patients including demographics and appropriate clinical information- Handled infectious materials by strictly following all guidelines- Observed all safety precautions in the performance of all duties- Greeted all visitors and patients with excellent customer service

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  GSK Consumer Healthcare

  • Hong Kong, Hong Kong SAR

  • Pharmaceutical Brand Manager

    • Jun 2020 - Oct 2020
    • Hong Kong, Hong Kong SAR

    Creation and implementation of commercial marketing strategies, programs and tactics driving consumer selection of the top MVM brand, CENTRUM and Calcium supplement brand, CALTRATE in marketManaged the development and execution of Online to Offline programs, to grow the long-term sales, profit and market share position in categoryLead for new product launch, includes product positioning, pricing, packaging, and develop effective communication plan and strategy

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  Pfizer Consumer Healthcare

  • Pharmaceutical Brand Manager

    • Feb 2014 - Jun 2020

    Designed and executed commercial marketing strategies, programs, and tactics that propelled the #1 MVM brand and Calcium supplement brand to top consumer choice in the market. Managed the development and implementation of initiatives aimed at cultivating long-term sales, profit growth, and market share dominance within the category. Took the lead in successfully launching new products, overseeing key aspects such as product positioning, pricing, packaging, and the formulation of an impactful communication plan and strategy.

  • Pharmaceutical Marketing Specialist

    • Oct 2010 - Jan 2014

    Established key partnerships for seamless marketing program execution, monitored competitors, and adapted strategies. Spearheaded product website development for enhanced brand awareness. Assisted in brand planning, marketing, and budget forecasting while collaborating on impactful collateral with designers and vendors for increased brand visibility and sales growth. Created and conducted training for front-line sales forces, strengthening product knowledge and sales capabilities. Played a pivotal role in elevating brand presence, fostering communication, and driving sales growth.

  • Pharmaceutical Marketing & Regulatory Coordinator

    • Mar 2007 - Sep 2010

    Marketing SegmentFormulate marketing promotion events and prepare promotion related materialsResponsible for health talk presentation in elderly centreLiaise with vendors and production houses to provide good quality and cost effectiveness marketing materialsArrange product training for promoterRegulatory SegmentLiaise closely with various manufacturing facilities and the APAC Region regarding documentation and product filesSupport prompt registration of pharmaceutical products in Hong KongMaintain regulatory records and databaseDevelop and harmonize labelling within regulatory guidelines and providing regulatory support to local sales and marketing teamsEnsure all pharmaceutical product and promotion materials are complied with local law and legislation

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  Nestle

  • Healthcare Nutrition Sales Representative

    • Apr 2006 - Mar 2007

    Direct sales of nutrition formula to hospital and clinicProvide the updated health information to healthcare professionalArrange health talk to health professional in government and private sectorAssist in organizing public health talk through contacting speaker and specialistSupport Sales Managers on sales administration and handling clients

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  Oakdale Radiology & X-Ray Associates

  • Toronto, Ontario, Canada

  • Medical Office Assistant

    • Aug 2005 - Sep 2005
    • Toronto, Ontario, Canada

    Answered and directed callsChecked voicemail and responded to messages in a timely mannerBooked and scheduled appointmentsGreeted all visitors and customers with excellent customer serviceCollected fees for services rendered