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Kerri Peloquin is a seasoned marketing and strategy expert with 11 years of experience driving results in executive search and research, direct marketing, and business management. As a Co-Founder of Directive Communication Systems and 3 Hour Nap, LLC, she has successfully led teams and developed proprietary software to increase productivity and efficiency. Peloquin holds a Bachelor's degree in Business Economics from the State University of New York College at Oneonta and has honed her skills in fashion buying and merchandising from the Fashion Institute of Technology.

Experience

  • Russell Reynolds Associates
    • Greater Boston Area
    • Executive Search and Research Professional
      • Jul 2012 - Present
      • Greater Boston Area

    • Co-Founder
      • Jul 2014 - Present

      Responsible for client management, strategic development, and execution.

    • Executive Assistant
      • Oct 2011 - Jul 2012
      • Stoughton, MA

    • Co-Founder
      • Oct 2006 - Dec 2011

      3 Hour Nap, LLC designed and produced baby blankets, burp cloths, bibs, pillow shams, wash cloths and other baby accessories. We also added a t-shirt line for kids and adults. Each product was unique and handmade by 2 moms. Handled all responsibilities associated with owning and operating a small business including marketing, sales, financial analysis, customer service and building relationships.

    • Assistant Vice President
      • 1999 - 2005

      Managed direct mail marketing campaigns using custom creative strategies and testing grids. • Responsible for all aspects of direct mail campaigns including list processing, mail piece accuracy and final production• Managed financial clients including MBNA, Bank of America and Fleet Bank with an average of 150 affinity group credit card offers monthly while adhering to strict timelines• Instrumental in developing proprietary software that increased productivity and decreased errors in deliverables• Responsible for relationships with list processing and direct mail processing facilities including Harte Hanks and Fair Isaac• Hired, trained and supervised 12 direct reports and contributed to top talent retention

  • PolyGram
    • New York, NY
    • Director, Theatrical Marketing, Sell-Thru
      • 1991 - 1999
      • New York, NY

      Promoted from Sales Assistant to Executive Assistant to Marketing Coordinator to Marketing Manager to Director, Theatrical Marketing - Sell Thru during tenure. Involved in the DVD launch across all regions into the marketplace including package design and pricing.Responsible for planning all trade events including booth design, negotiating with vendors, set-up, break-down, scheduling of talent, meetings and other travel for all internal and external executives.Developed Marketing Expense Tracking System (METS) to ensure projects stayed within budgets.Managed various projects working with all management levels.

    • Co-Founder
      • Jan 1995 - Dec 1998

      Vizitek brought 2D CAD drawings to life using a 3D software program which streamlined the approval process in the BioPharma sector. Ahead of it's time, this type of rendering is now used throughout the industry to improve efficiencies and showcases the ergonomics of designs.

    • Marketing Assistant
      • 1990 - 1991

      New York, NY

    • Executive Assistant To Vice President Sales
      • 1989 - 1990
      • New York, NY

Education

  • 1986 - 1989
    State University of New York College at Oneonta
    Bachelor's degree, Business Economics
  • 1985 - 1986
    Fashion Institute of Technology

Suggested Services

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Industry Focus. “Marketing and Advertising”

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