Experience

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  Trust Bank Singapore

  • Singapore
  • Financial Services
  • 200 - 300 Employee

  • Associate Director

    • Nov 2021 - Present

  • Digital Marketing Specialist

    • Nov 2021 - Dec 2022

    Digital Marketing Specialist at Trust Bank

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  Viu

  • Singapore, Singapore

  • Director

    • Jan 2019 - Oct 2021
    • Singapore, Singapore

    Head of Organic Operations1. Doubled YoY Organic traffic 2. Implemented reporting and optimization systems3. Charted out Product Roadmap for Organic GrowthNew Customer Acquisition Product Manager1. Rolled out Product Subscription initiatives increasing subscriptions by 40%2. Led the Viu Acquisition product management and product operations teams responsible for product strategy/ roadmap and drove end-to-end product deliveryBrowser Application Product Manager1. Plan, prioritize workflow of Development on the browser application2. Managed the roll out of several features and tools across our teams in ID,MY,MEA,MM,ZA

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  ZALORA Group

  • Singapore
  • Software Development
  • 700 & Above Employee

  • Associate Director, Head of SEO, ASO, Affiliate Marketing, CRO and Mobile App Acquisition

    • Apr 2017 - Jan 2019

  • Marketing Manager

    • Feb 2012 - Dec 2018

    Position: Regional Head of Affiliates● Reduced platform cost by 75% by planning and executing affiliate management platform migration ● Improved team productivity by 30% by introducing automation techniques Position: Regional Head of Display● Set up Google Display Network (GDN) channel and scaled the budget to S$3million in Year 1● Improved Banner creation efficiency by 20% by setting up graphics team based in Vietnam Position: Regional Head of Mobile App Acquisition● Reduced cost by 40% by introducing app install efficiency analysis while increasing spend by 30% ● Revamped and improved vendor selection and testing processes Position: Regional Head of Partnerships● Merged Partnerships and Affiliates teams to reduce vendor overlap and improve workflows● Initiated restructuring of ZALORA Brand Ambassador Program reducing cost by 30%Position: Regional Head of Personalization● Drive A/B testing to improve conversion funnel metrics● Initiated the onsite Birthday Campaign improving conversion rate by 5% ● Collaborated with data science team on recommendation features improving conversion rate by 10% Position: Regional Head of SEO and ASO ● Doubled SEO visits and revenue contribution 6 months after taking over the team● Implemented automation initiative improving productivity by 50% ● Initiated change to App Store Optimization processes to increase organic app install rates by 10% ● Collaborated with Buying teams to drive exposure of brand and seasonal launches● Launched the ZALORA Scholarship, Lookback and Thread

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  Conjunct Consulting

  • Singapore

  • Vice-President Student Leadership

    • Jul 2011 - Oct 2013
    • Singapore

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  Rocket Internet GmbH

  • Singapore

  • Marketing Manager

    • Feb 2012 - Aug 2012
    • Singapore

    1. Established the Online Display Marketing channel at ZALORA, Lazada, Foodpanda and Home24 in Southeast Asia.2. Established Optimization processes for the Online Display Marketing channel.

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  Trinity College, the University of Melbourne

  • Summer School Mentor

    • Dec 2008 - Dec 2008

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  High Achievers Training Consultancy

  • Trainer/Facilitator

    • Dec 2007 - Feb 2008

    Soft skills trainer and facilitator in various sessions at Secondary Schools in Singapore

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  Singapore Armed Forces

  • SAF Medical Training Institute

  • 3rd Sergeant

    • Jun 2005 - Jun 2007
    • SAF Medical Training Institute

    1. Unit Liaison for Training resources2. CPR Instructor3. Maintained ISO procedures and revised Standard Operating Procedures

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  East Sea Travel

  • Intern

    • Nov 2004 - Dec 2004

    1. Developed regional expansion plan2. Worked with Product Development team to establish a new product for the local market

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  DP Information Network

  • Intern

    • Nov 2003 - Dec 2003

    1. Assisted with event planning and coordination of guest list2. Carried out Telemarketing activities to C-level executives and Senior Managers