Experience

• 

  TYS Performance Marketing Consultants

  • India
  • Advertising Services
  • 1 - 100 Employee

  • Head of Department - Performance Ads - Facebook and Instagram

    • Feb 2022 - Sep 2023

    - Managed monthly budgets of INR 50 lakh+ for multiple campaigns, ensuring optimal allocation and maximum ROI.- Utilized data-driven analysis to optimize campaigns and drive strong initial transactions, resulting in increased revenue for ecommerce brands.- Improved repeat rate from 20% to 30% through targeted customer retention strategies and personalised marketing campaigns.- Oversaw successful WhatsApp campaigns on platforms like Zoko and Interakt, delivering impactful results for ecommerce brands.- Played a key role in increasing the revenue of ecommerce brands by 30% through effective marketing strategies and campaign execution.- Developed and executed new brand launches, emphasizing brand awareness and user acquisition through data-driven strategies.

  • Performance Marketing Executive

    • Mar 2020 - Feb 2022

    - Executed successful campaigns on Meta platforms to drive sales on Shopify, resulting in enhanced conversion rates and optimized cost-per-purchase.- Provided clients with creative strategies that improved click-through rates (CTR) and reduced cost per link click, leading to more effective and efficient advertising.- Strategically led and optimized campaigns tailored for specific events such as festive sales, consistently achieving planned targets and delivering high-quality results.

• 

  Weber Shandwick

  • Mumbai, Maharashtra, India

  • Digital Marketing Intern

    • Dec 2019 - Feb 2020
    • Mumbai, Maharashtra, India

    - Assisted in project coordination and logistics for digital campaigns, ensuring smooth execution and timely delivery of client objectives.- Managed social media accounts for various clients, creating and curating engaging content to drive audience engagement and brand visibility. - Coordinated cross-functional teams including media, creative, strategy, and development, ensuring seamless collaboration and effective campaign execution.

• 

  J I Tours

  • Mumbai Area, India

  • Marketing Specialist

    • Apr 2019 - Jul 2019
    • Mumbai Area, India

• 

  FLIPSIDE SYSTEMS & CONSULTANCY PRIVATE LIMITED

  • India

  • Marketing Internship

    • Nov 2018 - Feb 2019
    • India