Experience

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  National Basketball League (NBL)

  • Melbourne, Victoria, Australia

  • Senior Sales Manager

    • Mar 2024 - Present
    • Melbourne, Victoria, Australia

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  City of Greater Geelong

  • Geelong, Victoria, Australia

  • External Committee Member - City of Greater Geelong Major Events

    • Jun 2022 - Present
    • Geelong, Victoria, Australia

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  Performance54

  • Australia

  • Commercial Director - Australia

    • Jan 2023 - Jan 2024
    • Australia

    Performance54 is an international sports and marketing agency, responsible for the promotion and management of LIV Golf's international events and partnerships, including LIV GOLF Adelaide.

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  Golf Australia

  • Melbourne, Australia

  • General Manager - Commercial & Digital

    • Dec 2013 - Oct 2022
    • Melbourne, Australia

    Golf Australia (GA) is the governing body for golf in Australia. The organisation is recognised by Sports Australia as the National Sporting Organisation (NSO) overseeing the future of golf in Australia. GA’s objective is to raise the level of interest and participation in the game from grassroots golfers through to the elite levels, spectators, volunteers, and associated industry bodies. As General Manager – Commercial, my role is critical to the delivery of GA’s strategic plan, forms part of the senior management team and reports direct to the CEO. In this role I have oversight and accountability for the development and execution of a commercial strategy that generates in excess of $16m in commercial revenue for the sport. Specific responsibilities include: - Revenue optimisation (retention growth and new business)- Digital campaign design and delivery- Partnerships- Government Relations- Broadcast Rights- Ticketing- Licensing and merchandise- Other revenue streams (e.g. tourism strategy)- Identification of new (& diversified) revenue streams- Operational efficiencies - Customer centric innovation through data insight and segmentation

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  Movember

  • Commercial Manager - Partnerships & Community Engagement

    • May 2011 - Dec 2013

    Manage the development, implementation and evaluation of a portfolio of income generating and brand partnership activities.

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  Australian Turf Club

  • Sponsorship Manager

    • 2006 - 2011

    360 degree management of the AJC's sponsorship function. Responsibilities included:- Sponsorship management and contract benefit delivery - Sponorship leverage plan creation- Business development, acquisition and relationship management- Sponsorship sales and contract negotiation skills- Venue supply rights agreements- Official merchandise/licensing strategy- Revenue and expense budget managementSponsors included - VISA, David Jones, Emirates Airline, Lion, J.P.Morgan, Lexus, Moet & Chandon

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  Ticketek

  • Sydney, Australia

  • Business Development Manager - Marketing

    • 2008 - 2009
    • Sydney, Australia

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  Australian Grand Prix Corporation

  • NSW Business Development/Sponsorship Manager

    • 2004 - 2006

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  IMG

  • Sales & Marketing/Sponsorship Executive

    • 1999 - 2004

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  Tourism Australia

  • Sydney, Australia

  • Trade Events Executive

    • 1997 - 1999
    • Sydney, Australia