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Kenny Deering is a seasoned sales and management professional with extensive experience in the beverage industry. He has held various roles, including Sales Manager and General Sales Manager, where he has developed and implemented programs to ensure sales and distribution goals are achieved. Kenny has a strong background in sales operations, merchandising, and customer service, with a proven track record of success in driving sales growth and improving efficiency. With experience in managing teams, developing sales strategies, and analyzing market opportunities, Kenny is well-equipped to lead organizations in achieving their business objectives. Kenny holds a strong educational background, with a focus on business and management.

Experience

    • Area Sales Manager
  • BSN SPORTS
    • United States
    • Area Sales Manager
      • Apr 2024 - Present
      • United States

      Sales Management & Training: Coach/train Sales Pros on product knowledge, professional sales techniques, company culture and procedures; motivate Sales Pros to exceed goals and develop professional sales habits; resolve problems on a timely basis; and ensure Sales Pros adhere to company polic...

  • Golden Brand Sacramento (Reyes Beer Division)
    • Sacramento, California, United States
    • Sales Manager- Sacramento Branch
      • Sep 2019 - Apr 2024
      • Sacramento, California, United States

      Interview, hire, coach, counsel, promote, and when necessary discipline.• Develop programs to ensure company sales and distribution goals are achieved.• Analyze and develop efficient delivery, sales, and merchandiser routes.• Work with all departments to ensure all processes and procedures are fo...

    • United States
    • Manufacturing
    • 200 - 300 Employee
    • General Sales Manager-Sacramento Branch
      • Apr 2018 - Sep 2019

      • Interview, hire, coach, counsel, promote, and when necessary discipline.• Develop programs to ensure company sales and distribution goals are achieved.• Analyze and develop efficient delivery, sales, and merchandiser routes.• Work with all departments to ensure all processes and procedures are followed.• Work with sales associates and district sales managers ensuring programs are executed.• Responsible for implementing new process and procedures which improved efficiencies and decreased expenses.

    • General Sales Manager- Napa Branch
      • Feb 2014 - Apr 2018

      • Interview, hire, coach, counsel, promote, and when necessary discipline.• Develop programs to ensure company sales and distribution goals are achieved.• Analyze and develop efficient delivery, sales, and merchandiser routes.• Work with all departments to ensure all processes and procedures are followed.• Work with sales associates and district sales managers ensuring programs are executed.• Top branch in 2014 and the winner of the DBI Challenge. Measurements include company earnings (CE’s), gross profit, profits from operations, and internal quality assurance (QA) score.• 2018 Achieved perfect score for annual MillerCoors QA.

    • District Manager
      • Jul 2008 - Jan 2014

      • Managed the development and performance of my associate team through accountability and consistent coaching. • Embraced and motivated my associates to ensure successful goal completion across all core DBI priorities directed at increasing sales, distribution and over-all market execution.• Coac...

    • Sales Account Manager
      • May 2006 - Jun 2008

      • Surveyed accounts for sales opportunities. Merchandised coolers, displays and organized the back stock.• Built and maintained quality working relationships with my accounts, advising them of new brands and products.• Inventoried items, wrote and transmitted accurate orders ensuring timely routi...

  • Clark Miller Dist.
    • Fairfield, California
    • Delivery Driver
      • May 2000 - Apr 2006
      • Fairfield, California

      • Drove tractor-trailer to deliver Beer & NA products to accounts daily.• Stocked, building displays, rotation, organized backstock, and fostering business relationships.• Recognized as a top performing driver.• Delivered products off side loader and bulk truck using Hand-Truck & Power Ja...

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Industry Focus. “Retail and Consumer Goods”

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