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Kenneth Krilla is a seasoned marketing professional with extensive experience in direct and email marketing, customer satisfaction, and account management. He has held various roles in marketing strategy, team management, and customer success, including Operations Support at CIC Health and Senior Marketing Advisor at Tapple. Krilla has also worked at IMN (i make news), Direxxis, Inc., Radius Connect, Customer Portfolios, KK Consulting, Commission Junction, IDC, and E-Dialog. He holds an MBA from Babson College and a BS in Marketing from Providence College.

Credentials

  • Certified Playmaker
    The Life is good Playmakers
    Dec, 2010
    - May, 2026

Experience

  • CIC Health
    • Greater Boston
    • Operations Support (DMSE)
      • Mar 2021 - Sep 2021
      • Greater Boston

      Unique opportunity to play a key role in helping our nation get back on track in the face of COVID-19Assist in overseeing the day-to-day mass vaccination site operations; at peak site processed ~7000 daily vaccinationsDesign and implement operating procedures for optimized inventory control; efforts reduced processing time by 30%Distribute vaccine and ancillary supplies to remote pop-up clinicsCommunicate with multiple vendors and suppliers to coordinate inventory logisticsCreate accurate and detailed Standard Operating Procedure (SOP) documentation for colleagues and leadership to complete projects

  • Tapple
    • Greater Boston
    • Senior Marketing Advisor
      • Sep 2020 - Nov 2020
      • Greater Boston

      A Contract role to include enhancing existing customer relationships, growing user base, onboarding new clients, and expanding company reach in the Boston community.

    • Client Services Team Lead & Senior Marketing Consultant / Senior Customer Success Manager
      • Nov 2014 - Sep 2017

      • Manage the IMN Support Specialist team• Provides IMN System training to group• Works with individual team members to assess expertise and grow skill sets• Primary escalation point for team

    • Senior Marketing Consultant / Senior Customer Success Manager
      • May 2014 - Nov 2014

      • Product Expert and Strategic Advisor for clientele of 12+ clients• Gather client feedback on product functionality and team with developers to define specifications for enhancements• Identify new business opportunities

    • Account Manager / Customer Success Manager
      • May 2013 - May 2014

      • Provide guidance and recommend email best practices to optimize program performance• Analyze reporting and advocate testing to gain greatest results• Train and demonstrate the product functionality whenever required to allow for clients to work independently• 7th Man Award Winner - awarded by Management

  • Direxxis, Inc.
    • Needham, MA
    • Account Manager / Senior Customer Success Manager
      • Mar 2011 - Apr 2013
      • Needham, MA

      Managing Client Relationships and translating business requirements into specifications. Working with clients to identify/implement enhanced product offerings. Direct interaction with Production, Sales, Clients and the Modeling Services teams. Strong Relationship Management with both internal and external groups in order to best serve the client and the use of the web based marketing portal.Additional duties include invoicing of all client billing

  • Radius Connect
    • Cambridge, MA
    • Marketing Strategist (consulting/contract)
      • Dec 2009 - Sep 2010
      • Cambridge, MA

      Helped developed corporate strategy, define business model and go-to-market plans.Strategic Consulting to clients, including identification of new customers and improvement of targeted marketing campaignsAdvising clients of the direct marketing analysis and how to best react and build customer loyalty.

    • Account Director / Senior Customer Success Manager
      • Dec 2007 - Oct 2009

      Primary Focus on Account Management and business Development in order to support the the deployment and servicing of current marketing services clients. Customer Relations Management strategies for clients with goal of more targeted communication and lifecycle marketing.

  • KK Consulting
    • UPTHOUGHT & Fresh Tilled Soil
    • Independent Consultant
      • Nov 2006 - Dec 2007
      • UPTHOUGHT & Fresh Tilled Soil

      Project Manangement, Account Management and Customer Relationship Management for a custom web design & development shop. Small team working on individualized projects. Helping to structure the start-up environment.

    • Advertiser Account Manager / Advertising Customer Success Manager
      • Jul 2005 - Jul 2006

      affiliate marketing

    • Senior Analyst Account Manager / Senior Analyst Cuatomer Success
      • Jan 2004 - Jul 2005

      Account Manager for IT industry related analysis

  • E-Dialog
    • Lexington, MA
    • Account Manager / Customer Success Manager
      • Oct 2000 - May 2003
      • Lexington, MA

      eMail Marketing firm, with full creative and copy available. Strategy, development and analysis of compaigns*Managed all aspects of 14 clients; provided strategy/analytics: +96% retention rate; billing over $1.75 mm/year*Provided leadership to cross-departmental team of employees in developing precision marketing strategies*Supervised team of co-workers to secure client relationships were maintained

  • WiredEmpire
    • Burlington, MA
    • Account Manager / Customer Success Manager
      • Apr 2000 - Oct 2000
      • Burlington, MA

      .com ASP-model email marketing tool. Wildly fast and smart employee base and remarkably dynamic; however, closed in October 2000.

    • Account Manager / Customer Success Manager
      • Jan 1996 - Apr 2000

      • Oversaw procedures for Internal AMEX team, ensuring successful, on-time campaigns• Administered, hired and trained eight new staff • Voted 1996 Rookie of the Year by coworkers and management

  • Brodeur
    • Waltham, MA
    • Account Executive
      • 1995 - 1996
      • Waltham, MA

Education

  • Babson College - Franklin W. Olin Graduate School of Business
    MBA, Entrepreneurship/eMarketing
  • Providence College
    BS, Marketing
  • Delbarton School
    High School Diploma

Suggested Services

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Industry Focus. “Marketing and Advertising”

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