Experience

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  Amirthaa Dairy

  • Erode, Tamil Nadu, India

  • Vice President Sales Marketing

    • Feb 2023 - Present
    • Erode, Tamil Nadu, India

• 

  Pankaj Dairy / Arna dairy farms

  • Bangalore, India

  • Business Consultant

    • 2022 - Present
    • Bangalore, India

• 

  Parag Milk Foods

  • Palamaner, Chittoor Dist. Andhra pradesh

  • Business Head - Fresh Division South

    • Dec 2009 - Sep 2021
    • Palamaner, Chittoor Dist. Andhra pradesh

    Spearheaded the launch of Fresh Dairy vertical, brand “ Gowardhan ” for south Indian states by designing sales and marketing strategy, business plan as a Profit Centre Head. Operational head for the co-packing centers in Mysore and Hyderabad. Launch of new products, implementation and tracking. Business plan on company parlors and super stockist model

• 

  Dodla Dairy Limited

  • Hyderabad, India

  • Head Marketing

    • Jan 2006 - May 2009
    • Hyderabad, India

    Profit Head; formulated and implemented sales & marketing strategy and business plan for south India. Emphasis on brand building, identified and setup a strong channel management system. Successfully re-launched “Dodla” brand products range, set up an efficient customer service department.

• 

  Hatsun Agro Products Ltd.

  • Chennai, India.

  • Marketing Manager

    • Dec 2002 - Dec 2005
    • Chennai, India.

    Dairy division strategy & business plan for the brands “ Komatha & Santhosa ”. Designed and implemented, direct home delivery, targeting & achieved 100,000 customers in 9 months Aptly managed institutional & retail marketing. Established the company Parlour System, distribution logistics, and staff training programs

• 

  Dhofar Cattle Feed Company ( SAOG )

  • Salalah, Sultanate of Oman

  • Marketing Manager

    • Apr 1998 - Nov 2002
    • Salalah, Sultanate of Oman

    Headed the dairy division and led the successful launch of the new brand “A Safwah”. Artwork & packaging for fresh Juices and flavoured milk, assembling a robust supply chain in Oman. Signed MOU with Ministry of Education on dairy products supply to schools. Setup a coordinating committee for the Middle East dairy companies.

• 

  Nestle Dairy ( Thailand ) Ltd.

  • Bangkok, Thailand

  • National Sales Manager - Liquid Milk Division

    • Feb 1995 - Mar 1998
    • Bangkok, Thailand

    Nestle, first venture in liquid milk. Led the sales and business operations in Thailand to a commendable level. Involved in tracking and achievement of distribution logistics, opened up depots & channel partners. Launch of new products and payed way for the supply to McDonalds chain in Thailand. Organized road shows & public awareness programs on dairy products.

• 

  Elbee Services Limited ( UPS )

  • Chennai Area, India

  • Territory Sales Manager

    • Apr 1991 - Dec 1994
    • Chennai Area, India

    Growth path ....... Joined as Marketing Executive Promoted as Asst. Territory Sales Manager, Apr. 92 Promoted as Territory Sales Manager, Mar.93 Special emphasis on operations & customer service. Introduced intra courier service for banking sector, boosted sales revenue up by 46% (1993 – 94).