Experience

• 

  Rags

  • Marketing + Brand Director

    • Aug 2016 - Jul 2021

    Oversee Marketing dept with oversight + strategy development for all aspects of Marketing. Manage + execute over 100+ limited edition collections/drops per year with clear understanding of Marketing + company goals. Execute each facet of Marketing including influencer outreach, website, email, social media (IG, FB, Pinterest, Tiktok, etc), events, partnerships (Disney, Star Wars, Marvel, etc), and paid ads. Strategize, build, execute against ALL paid marketing.

• 

  Freshly Picked, Inc.

  • Provo, Utah Area

  • Chief of Staff

    • May 2016 - Jun 2016
    • Provo, Utah Area

• 

  Stance Socks

  • San Clemente, CA

  • Marketing Operations Manager

    • Nov 2010 - Apr 2016
    • San Clemente, CA

    When Stance launched its first season back in 2010 under the 5 founders, I came on as the # 2 employee to help it grow from nothing. In the beginning, I did a little bit of everything, wearing all sorts of different hats. I dove in head first and launched all social media channels and grew our instagram from 0 to 300,000+ with no ad budget and managed all public relations efforts, along with other random & various job functions (Punks & Poets management, trade shows, video shoots, photo shoots, advertising, events, in store displays/fixtures, etc). From there I grew into a more defined role as a Marketing Operations Manager, aka department mom. I managed, planned & reported all daily, weekly, monthly & annual brand stories, campaigns & GTM dates across 19 different brand categories. I also implemented & managed our project management platform on a daily basis with the marketing, creative & e-commerce teams.I began to have a big interest in the kids market, which translated into me running point on the kids line and pushing Stance to launch a toddler & baby sock line, which came into market on a seasonal basis in Fall 2016.We began with mens, kids & snow socks, and soon after began successfully adding on additional categories. In 2015 alone, we successfully launched Mens & Womens running, Mens & Womens Motocross, Anthem (urban), Rihanna Collection, MLB collection, Mens & Kids Star Wars Collection, Harley Davidson Collection, Mens & kids underwear, Mens & Womens Athletic, Canvas (custom socks), opened 2 brick & mortar stores ... oh, and became the official sock of the NBA.The company grew from 7 full time employees in the first year to approx 200 now.

• 

  Airborne Interactive

  • Orange County, California Area

  • Account Coordinator

    • Jun 2009 - Jan 2010
    • Orange County, California Area

    I managed the website & daily tasks for Verizon Wireless account & Airborne Interactive employees. I created & delivered various documents including weekly statistic reports, status updates, meeting reports, business proposals & social seeding efforts.

• 

  ABC

  • Hollywood

  • Executive Assistant @ Extreme Makeover Home Edition

    • Nov 2006 - Jun 2008
    • Hollywood

    I managed schedules, contacts, phones & meetings for over 15 producers & editors. Acquired necessary footage & distributed release forms.