Experience

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  Small Luxury Hotels of the World

  • United Kingdom
  • Hospitality
  • 200 - 300 Employee

  • Senior Vice President - Americas

    • Feb 2020 - Present

  • Vice President

    • May 2015 - Present

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  Manchester Hospitality - Grand Del Mar

  • Executive Director of Sales and Marketing

    • Jan 2012 - May 2015

    Strategically reposition the resort and create a new focused sales culture to drive results. Direct 8 Sales Executives, Director of PR, Marketing Manager, Social Media Manager, and Director of Revenue Management. Manage the creation of new branding campaign to elevate the resorts position in the luxury market to increase market share and drive top line revenue. Increase overall GOP of the resort. • Increased revenue annually through increased sales and better yield. • Developed and launched a series of marketing offers and programs to drive overall spend and increase capture rate, these programs contributed to overall GOP growth . • Implemented new e-commerce strategies to include new web development, CRM, and SEO strategy which increased our online share. f • Directed sales efforts, territory deployment and target selling to increase transient sales. • Increased partner program (FHR, Virtuoso, Signature, etc) market share.

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  The Leading Hotels of the World

  • Vice President - The Americas

    • Jul 1996 - Jan 2012

    Vice-President, The Americas (2001 to 2012): Challenged to recalibrate and revitalize sales strategy, and continue to build this business’ vision. Direct 8 regional sales offices in New York, Miami Chicago, Los Angeles, San Francisco, Buenos Aires, Sao Paulo, and Mexico City. Defined the key priorities as being to drive business growth, global sales initiatives, build business brand, and maintain clientele. Conceptualize and develop an array of sophisticated strategies to support and maximize the sales team conducting $336 million in annual room sales. • Assisted in the growth of hotel in the Americas portfolio by identifying properties and participating in discussions with owners and developers. • Increased profits by redeploying the sales team to target markets that could drive revenue across the brand, rather than hotel specific. • Developed and launched a series of regional marketing programs. • Implemented global sales force automation in 23 offices across 18 countries which allowed the sales team to increase production by through enhanced account management and goal setting. • Integrally contributed to developing and launching core marketing programs.Vice-President, Sales (2000 to 2001) Strategically directed 6 regional sales offices in New York, Chicago, Los Angeles, Buenos Aires, Sao Paulo, and Mexico City, and provided instrumental leadership in global sales initiatives. Consistently delivered critical financial results. Director of Sales, The Americas (1999 to 2000): Advanced to this role to define sales strategy and drive sales execution for the 4 North America sales offices. les leadership that raised sales 21% in the Eastern Region states of NY, NJ, MA, PA, DE, NC, and FL, plus Eastern Canada. Focused on corporate, group, and leisure accounts, significantly enhanced customer relationship management initiatives, and built a new account base.

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  Trusthouse Forte/Meridian Hotels

  • Greater New York City Area

  • Area Sales Director

    • Jan 1988 - Jul 1996
    • Greater New York City Area

    Forte / Meridien Hotels, New York, NY 1991 to 1996
Area Sales Director, National Sales Office: Expanded the customer base across NY, CT, NJ, and MA 20%, and overall sales performance 15%, with a strategy to target, market, sell, and service key accounts identified as ideal for this hotel brand.Westbury Hotel, A Forte Exclusive Hotel, New York, NY 1988 to 1991
Sales Manager: Strategically marketed the hotel to identify new business and build the client base. Advanced through a series of progressively responsible operational roles including Assistant Food & Beverage Manager and Assistant Front Office Manager.