Okay, let’s tackle this. So Ken Ruch has 39 years of experience as a President at George Didden Greenhouses. This is a senior leadership role, and his experience spans multiple industries, including agriculture and horticulture. He has a degree in Business Administration from Temple University, which adds to his credibility. Skills like strategic planning, negotiation, and operations management are in demand across various industries. Location is Hatfield, PA, which is a relatively small market. Considering his experience, education, and skills, I would estimate his hourly rate to be around $120. This is slightly below the average rate for executives with similar experience and education, but it's still a competitive rate for the region.