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Ken Overholt

Associate Director - Solutions Marketing at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Moody's Analytics</span>

Intro Book

Seasoned marketing professional with 20+ years of experience in financial services, content marketing, and digital marketing.

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Location

San Francisco, California, United Sta...

Languages

Spanish, French -

Skills

Email Marketing
Lead Generation
Marketing Communications
Financial Services
Marketing Strategy
Marketing
Strategy
Product Marketing
Salesforce.Com
Integrated Marketing
Digital Marketing
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$425.0

Hourly Rate

How This Rate is Calculated

Okay, let’s tackle this. So Ken has 20+ years of experience in marketing, which is a significant amount of time. He has held various senior roles in financial services and content marketing, which are in high demand. His expertise spans multiple areas, including marketing strategy, lead generation, email marketing, financial services, and digital marketing. Location is San Francisco, which is a hub for tech and finance companies. Industry demand for marketing professionals with his level of experience is high, especially in financial services. Let’s check averages. Marketing professionals with his background and experience might average $400–$700 per hour. Considering his senior roles and expertise, maybe higher. Some top marketing professionals in his field can charge $800+. Let’s be conservative and estimate around $425 per hour.

Bio

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Topline AI

Ken Overholt is a seasoned marketing professional with 20+ years of experience in financial services, content marketing, and digital marketing. He has managed global marketing strategies for top financial services firms and has a strong background in creating compelling positioning and messaging for complex software products. Ken has held various roles, including Associate Director of Solutions Marketing at Moody's Analytics and Senior Manager, Content & Collateral at Advent Software, Inc. He has also worked as a Principal of a boutique marcom agency and was an investment writer for Research Magazine. Ken holds a Bachelor's Degree in Comparative Literature from Beloit College and completed post-graduate studies in History at the University of California, Berkeley. He is also a Pragmatic Marketing Certified Professional. Ken's expertise spans marketing strategy, lead generation, email marketing, financial services, and digital marketing.

Credentials

Pragmatic Marketing Certified Professional

Pragmatic Marketing

Experience

Moody's Analytics
- San Francisco
- Associate Director - Solutions Marketing
  - 2014 - 2017
  - San Francisco
  Associate Director of Solutions Marketing for loan origination and risk management solutions at one of the world's most respected financial services firms. In my role I managed global marketing strategy and tactics for a portfolio of products that generated upwards of $100 million in annual r...
Advent Software, Inc.
- San Francisco, CA
- Senior Manager, Content & Collateral
  - Jun 2007 - Jun 2014
  - San Francisco, CA
  Responsible for overall content marketing strategy and creation of thought leadership collateral—white papers, industry surveys, blog posts, sales materials—as well as lead-generating, multi-channel campaigns for public enterprise software company with global operations—over 4,500 investment mana...
Concinnity Communications
- Principal
  
  Sep 1992 - Jun 2007
  
  Principal of boutique marcom agency serving financial services and high-tech companies with sales and marketing collateral, website content, shareholder communications, advertising and direct marketing. Managed two full-time employees and a team of free-lance writers and designers. Key clients included Union Bank of California, Wells Fargo, Charles Schwab, American Century Funds, Citigroup, W.R. Hambrecht, Symantec.
- Principal
  
  Sep 1992 - Jun 2007
Research Magazine
- San Francisco, CA
- Senior Analyst
  - 1986 - 1992
  - San Francisco, CA
  Investment writer for monthly trade magazine read by 60,000 stockbrokers and money managers. Researched and wrote in-depth investment profiles on 150+ publicly held companies, ranging from Fortune 500 leaders to development-stage start-ups. Position involved extensive domestic travel and C-level ...

Education

Beloit College
University of California, Berkeley

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services and Marketing”

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Ken Overholt

Refer a Friend to Get
100 Credits For FREE

$425.0

Hourly Rate