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Ken M. Appel is a seasoned business strategist with 30+ years of experience in market research, product development, and leadership. He has held various roles in corporate development, business management, and marketing, driving growth and innovation in industries such as aerospace, automotive, and life sciences. With a strong educational background from the University of Massachusetts, Amherst, Ken has developed a unique blend of strategic planning, market analysis, and leadership skills. Ken has worked with top companies, including GE, Siemens, and Vaisala, and has a proven track record of delivering results-driven solutions. His expertise spans market research, product positioning, brand development, and customer acquisition, making him a valuable asset to any organization. As a seasoned professional, Ken has a deep understanding of the business landscape and is well-equipped to drive growth, innovation, and success in today's fast-paced market.

Experience

    • Environmental Specialist
      • Jun 2019 - Present

      Environmental and social sustainability directed contributions - relationship of reciprocity with the land. Support organizations and programs that sustain communities both environmentally and socially. Hands on and remote work for preservation of land and water.

  • inTEST Corporation
    • Greater Boston Area
    • Corporate Development Manager
      • Jan 2018 - Jun 2019
      • Greater Boston Area

      Identifying opportunities to grow business units combined with evaluating target companies for strategic acquisition. Providing business development support for engineered products including ATE interfacing, thermal conditioning and production test, and thermal process. (intestthermal.com, thermo...

    • Director, Business Development
      • 2013 - Jun 2019

      Connected design and manufacturing engineers with engineered thermal solutions for commercial and MIL-STD applications focused on electronics and materials testing and conditioning (intestthermal.com), as well as ultra-low temperature process cooling (thermonics.com) to research, development, and...

  • GDP Technology
    • Greater Seattle Area
    • Value-based results marketing consulting
      • 2012 - 2013
      • Greater Seattle Area

      Provided marketing strategy, integrated campaign planning and execution to drive brand awareness and sales for industrial, life science and healthcare organizations. Combined internal client strengths with consultative guidance to deliver measurable results - content development, lead generation,...

    • Life Science Manager Regulated Markets
      • 2008 - 2012

      Played a key role in growth of life science, healthcare and industrial business with market research and development, product definition, lead generation, competitor analysis, and regulatory guidance for products, enterprise systems and services. Drove brand development and customer acquisition t...

  • Felton, Inc.
    • Londonderry, NH
    • Business Unit Manager
      • 2005 - 2008
      • Londonderry, NH

      Led the business unit with focus on aerospace, automotive and transport markets. Instrumental in transitioning culture from product-based sales to market focused problem-solving services. Developed brand through content development and redesign of website, collateral and customer presentations. C...

    • Principal Consultant
      • 2003 - 2005

      Delivered consulting services for market development and decision support via market research, data analysis, product positioning, brand awareness and partnering initiatives in life science, academic and industrial markets.

    • Vice President Marketing
      • 2000 - 2003

      Led brand development and customer acquisition of software and data licensing services. Led business development initiatives for new channel to increase OEM customers by 25%. Drove increase in channel acquisition rate by 200% through web development and creative content, management as well as con...

    • Director Marketing
      • 1990 - 2000

      Initiated and led a market-driven product definition process for life science market across all departments, adding over $125M in revenues. Created a worldwide brand presence as an authority in its field by developing science-based content with consistent delivery of communications and training v...

    • Manager Marketing Communications
      • 1984 - 1989

      Instrumental to the introduction and growth of factory automation business in the U.S., adding $20M revenues and 10% market share before being acquired by larger Siemens group. Led business plan development, launch and partnering for top product line revenue generator. Established brand presence ...

Education

  • University of Massachusetts, Amherst

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Industry Focus. “Business Services”

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