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Ken Kusuyama is a seasoned marketing expert with 12+ years of experience in digital marketing, e-commerce, and online advertising. He has founded and managed multiple digital marketing consulting firms, including Principle America and Principle Co., Ltd., and has worked as a chairman, founder, CEO, and guest professor. He holds a BA in Marketing & Economics from International Christian University.

Credentials

  • Google Analytics Indivudual Qualification
    -

Experience

  • Principle America
    • United States
    • Chairman
      • Oct 2018 - Present
      • United States

  • Principle Co.,Ltd
    • Tokyo, Japan
    • Founder, CEO
      • Oct 2011 - Present
      • Tokyo, Japan

      Founded an digital marketing consulting firm specializing in online analytics tools (mainly Google Analytics). The firm has recorded revenue in excess of $10 million in its 5 years, and has been profitable since its inception with nearly 60 employees who are all experts of the data analytics.

  • Shumei University
    • Chiba, Japan
    • Guest Professor
      • Oct 2013 - Present
      • Chiba, Japan

      invited as the guest professor of Marketing and Star-tup business

    • General Manager, Media Divison in Japan
      • May 2001 - Jun 2010

      Managed the media business for Thomson Reuters in Japan with full profit and loss responsibility.• Tripled revenue through increased advertising, e-commerce and mobile services.• Built and revamped the team of 50 employees.• Forged important alliances across the industry, especially by launching their premium ad network with major publishers.o Partnership with PRESIDENT, Inc., the second largest Japanese business magazine company, to launch a joint site named PRESIDENT REUTERS (http://www.president-reuters.com).o Launched Business Premium Network, the largest business ad network named in collaboration with 8 major influential publishers in Japan including Asahi Newspaper, the largest newspaper.• Increased reach tenfold over the 2+ years at the helm of the reuters.co.jp network.• Grew Reuters.co.jp to become the third largest financial website in Japan after Yahoo! Finance and Nikkei.net.

    • Account Exective
      • Jan 2000 - Apr 2001

      -Cyber Agent is the No1 interactive ad agencies in Japan with annual sales of US$600 millions in 2008.-I was the sales representative in this company and selling the online media such as Yahoo!, MSN, Rakuten...- I learned the sales experience, online markets, knowledge of finance by closely working with the clients in financial industry

    • Sales Rep. at Oversea Sales Department
      • Apr 1996 - Dec 1999

      -1996-I was in charge of the sales of consume electronic products in Asia and was mainly in charge of the Singapore Market.-1998- I was assigned to the Overseas Strategy Planning department and closely worked with head of Global Sales

Education

  • 1992 - 1996
    International Christian University
    BA, Marketing & Economics

Suggested Services

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Industry Focus. “Marketing and Advertising”

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