Experience

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  Truist Financial Corp

  • Content Marketing Senior Consultant

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  Truist

  • Charlotte, North Carolina, United States

  • Content Marketing | Senior Consultant

    • May 2024 - Present
    • Charlotte, North Carolina, United States

    Support Truist Small Business clients by creating and executing marketing initiatives that communicate how Truist banking services can support their business goals.

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  Atria Wealth Solutions

  • Vice President-Content Marketing

    • Aug 2023 - May 2024

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  Truist

  • Charlotte, North Carolina, United States

  • Content Marketing Senior Consultant

    • Nov 2022 - Aug 2023
    • Charlotte, North Carolina, United States

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  LPL Financial

  • Fort Mill, South Carolina, United States

  • Senior Content Writer/Producer

    • Feb 2022 - Nov 2022
    • Fort Mill, South Carolina, United States

    I helped lead & produce visual & multimedia design projects to create exceptional experiences for our advisors & internal teams through thought leadership, promotional materials, & digital experiences.

• 

  Dixon Hughes Goodman LLP

  • Senior Content Writer

    • Apr 2021 - Mar 2022

    I wrote thought leadership that highlighted the insights & perspectives of DHG partners & senior leaders, as well as helped with internal communications & managing the firm's content management system.

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  LPL Financial

  • Fort

  • Senior Writer

    • Sep 2018 - Apr 2021
    • Fort

    I wrote & produced a variety of marketing collateral & communications, including brochures, video scripts, & long-form articles for the LPL magazine. I also provided creative messaging strategies for products and services.

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  Wells Fargo (Legacy Wachovia)

  • Senior Writer

    • Oct 2006 - Sep 2018

    I wrote a variety of marketing materials for one of the largest financial institutions in the U.S. I provided concept to execution creative for the bank’s point of purchase merchandising and collaborate with marketing leaders to create print & electronic advertisements & collateral. I worked directly with internal clients, graphic designers and interactive producers to develop messaging that engaged and informed audiences ranging from general consumers to executive financial officers.

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  Various

  • Freelance Writer

    • Jan 1990 - Sep 2018

    Throughout my career, I have worked on a freelance basis for a number of companies, including:Greater Media CharlotteThe Carolina School of BroadcastingIndigo DesignCollins Haynes and LullyOsborn Visual Solutions

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  Muzak

  • Copywriting Supervisor

    • 2000 - 2006

    In addition to being a writer/producer, I managed the writing process of audio marketing for thousands of clients nationwide. I supervised a team of copywriters, directed voice talents & delivered creative to high-profile clients & special projects. Prior to my promotion to Supervisor, I was a company Copywriter, responsible for producing a high volume of advertising messages for a variety of industries.

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  Cherry, Bekaert & Holland

  • Local Marketing Coordinator

    • Jan 1999 - Feb 2000

    I was responsible for the coordination & implementation of the accounting firm’s marketing objectives. Duties included writing & producing proposals, press releases & direct mail.

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  Jefferson-Pilot Communications

  • Copywriter

    • 1990 - 1998

    I created radio advertising for clients of WBT & WLNK, working directly with clients to write & produce commercials sales & station promotions.

  • Senior Production Specialist

    • Aug 1986 - Dec 1990

    I was responsible for crew supervision & mastering all aspects of television studio production. I also served as a writer/producer for several projects, including telethons, station specials and public service announcements.