Experience

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  Freelance

  • Decatur

  • Marketing/Communications and Business Development Professional

    • 2011 - Present
    • Decatur

    Account representative that provided marketing and communication services including branding, event coordination, advertising, promotions, copy writing. Leafmore Creek-Park ClubManaged all aspects of communications and project management for a successful rollout of a web-based reservation application for a private club with 405 members. Since the launch over 1,000 reservations have been made to date. Storage World and Storage World on WheelsDirected marketing activities for Storage World, three-store self-storage company, that achieved highest tenant occupancy levels to date, from 72% to 90% occupancy. Developed and worked with Storage World management team to launch a new portable storage service similar to PODS®.Led a project team and wrote copy for the relaunch of the Storage World and Storage World on Wheels websites. In addition to social media, the new websites featured real time rates, availability, and rent-a-unit online applications.

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  Apparel Manufacturing

  • Lilburn, Georgia

  • Account Representative

    • 2009 - 2010
    • Lilburn, Georgia

    Prospected and made sales for an advertising specialty and promotions business.Generated over $35,000 in new billings through the acquisition of healthcare system, occupational medicine, and senior-living accounts.Managed the following accounts: Caduceus Occupational Medicine, DeKalb Medical, MyCelx, Piedmont Hospital, Newton Medical Center and Tanner Medical Center.Partnered with clients to help brand and create promotions/events for Hospital Week, performance and quality improvement initiatives.

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  DeKalb Medical

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Director of Marketing Communications

    • 2007 - 2008

    Directed the marketing communications efforts for a not-for-profit health system, comprised of three hospital campuses and 3,900 employees.Managed and coached a marketing communications staff of three. Developed and implementing department processes and managing a six-figure budget.Assisted with creation and rollout of a $1.5 million brand launch that included award-winning new website, radio and TV advertising campaign. Developed marketing communication plans for hospital system programs and service lines in support of system-wide strategic goals.

  • Marketing Coordinator

    • 2004 - 2007

    Account manager and marketing coordinator for the stroke/neuroscience, orthopaedic, bariatric service lines, in addition to being the marketing account representative for DeKalb Medical service excellence, and IT departments.Coordinated and managed the marketing and public relations activities to support the goals and objectives of key hospital initiatives and service lines.Developed strategic plan for marketing communications that contributed to hospital accreditations and awards: Joint Commission Primary Stroke Center, Bariatric Surgery Center of Excellence, and Most Wired Hospital recognition for 2005 and 2006.Contributed to the launch of a patient satisfaction initiative that moved DeKalb Medical to the second tier, from 86.5% to 89% of inpatient customer satisfaction ratings.

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  Freelance Marketing/Communications and Business Development

  • Decatur, Georgia

  • Account and Project Management, Desktop Publishing, and Copywriting

    • 2002 - 2004
    • Decatur, Georgia

    Front line of the client-agency relationship for companies ranging from healthcare not-for-profits to fast food. Provided account planning, creative direction, graphic design, desktop publishing, and copywriting services as a virtual agency.Acting as an account representative, I partnered with clients in the development of marketing and communications strategy. From these marketing plans, I provided project management and directed Web developers, graphic designers, marketing research specialists. Clients: Newton Medical Center, AFC Enterprises, Church's Chicken, Almand Creek Apartments, A Time to Build Ministries.

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  Zoom Design

  • Atlanta, Georgia

  • Account Representative

    • 1999 - 2002
    • Atlanta, Georgia

    Lead the client-agency relationship for BlueCross BlueShield of Georgia, CNN, AFC Enterprises, City of Conyers, Delta Air Lines, Haverty’s, Kimberly-Clark.Generated over $300,000 in new business billings by successfully prospecting and developing partnerships with new clients.Managed projects and directed in-house creative (graphic/multimedia designers, copywriters, photographers) for deadline-driven marketing and communications projects.Served as the liaison between the agency and clients, communicating staff and coordinating projects.

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  New England Audio d.b.a. HiFi Buys, Tweeter, Bryn Mawr Stereo and Video

  • Atlanta, Georgia

  • Communications Manager, Copywriter, and Desktop Publisher

    • 1994 - 1998
    • Atlanta, Georgia

    Managed company-wide communications for a $200 million company with over a 1,000 employees and developed advertising that resulted in 45% growth in sales.As a communications manager and copywriter, I teamed with an art director, traffic and production managers to produce newspaper, radio, TV ads along with marketing and sales collateral. Served as a copy editor and proofer utilizing style guides to maintain quality and consistency of all marketing and communication products. Provided desktop publishing services using QuarkXpress, Pagemaker, Photoshop to assist in the production of print ads and collateral.