Experience

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  Fidm

  • Adjunct Professor - Fidm / Fashion Institute Of Design & Merchandising

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  FIDM

  • Los Angeles County, California, United States

  • Adjunct Professor - FIDM / Fashion Institute Of Design & Merchandising

    • Sep 2021 - Present
    • Los Angeles County, California, United States

    • Professor of eCommerce Marketing & Digital Analytics• Prepared and delivered lectures for (2) undergraduate level courses (3-hour sessions)• Surveyed students to identify and improve existing curriculum• Created supporting materials, class exercises and activities to enhance the learning process• Prepared course materials including: syllabus, rubrics, homework• Provided a hands-on experience through in-class demonstrations with e-commerce analysis tools, e-commerce platforms, including real-life examples using market research and data analysis to validate ideas and determine appropriate marketing plans for e-commerce businesses.

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  Digital StrADegy

  • San Diego, California, United States

  • Digital Strategy Consultant

    • May 2021 - Present
    • San Diego, California, United States

    • Review and analyze paid media performance and highlight areas of opportunity to further improve ROI.• Develop, execute and manage analytic roadmap for cross channel optimization and measurement.• Create automated sales funnels and implement traffic strategies to drive leads to sales funnels.• Implemented tagging system to segment customers and provide more visibility to customer journey across multiple platforms• Launched Tik Tok account to drive organic leads and achieved 1.9 mil views on viral video within first week of launch, 19k followers within 1 month of launch, and 25% increase in organic leads.

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  Self Employed

  • San Diego, California, United States

  • Entrepreneur

    • Jun 2017 - Present
    • San Diego, California, United States

    • Developed data collection roadmap and established data model with app developers (conceptual, logical, and physical). Partnered with VP of Marketing and Strategic Partners to perform business and process analysis including SWOT, competitor to refine SEO Strategies. Developed effective KPI’s and performance measures for digital analytics. (Femargent, Partner of SocietyGal) • Individual one-on-one business coaching, including blogging and digital media coaching. Created strategic plan and roadmap for each individual client’s needs. Aided in problem-solving, goal setting, and professional development. Coached influencers such as Justdreamsof (over 218k followers) with collaboration, partnerships, and establishing a robust media kit. • Online Consignment / Resale - over $200k in sales on Poshmark, Tradesy, Thred Up Luxe in 2 years.

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  Vuori

  • Encinitas, California, United States

  • S&OP Consultant

    • Aug 2020 - Oct 2020
    • Encinitas, California, United States

    • Mapped out supply chain processes (current state process mapping) to reduce bottlenecks and prepare for DC transition to Mexico distribution model after 3X growth in sales during the pandemic. Provided visibility to operational inefficiencies and opportunities for cost savings. Identified and recommended ways to automate and improve existing processes. • Future state process mapping as a roadmap for supply chain transformation

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  7 For All Mankind

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Sales & Operations Planning Analyst / Project Management

    • Aug 2014 - Jun 2017

    • Managed S&OP process inclusive of monthly Executive Review and Ops Metrics Review• Partnered with Senior Leadership Team in establishing annual metrics for assessing business strategies• Collaborated with cross functional teams gathering monthly analytics• Created a robust Root Cause process for all metrics that do not meet goal and partner with functional owners to create corrective actions• Drove significant cost savings totaling over $2.1 M through air freight reduction, inventory efficiency, and duty programs• Maintained best in class service metrics during Supply Chain Transformation including Vendor On Time Performance, Production Quality, On Time to Customer, Customer Chargebacks, and Ecom Service

  • Analyst, Customer Service

    • Aug 2011 - Aug 2014

    • Managed weekly on time performance to customer reporting and communication to cross functional teams including sales, retail, distribution, sourcing and inventory management.• Conducted root cause analysis for metrics not achieving target inclusive of on time to customer, vendor performance, and return and cancellation rates.• Assisted in creation of action steps for metric improvement and tracked completion and results• Provided analytics to equip senior leadership in maximizing opportunities and reducing risk.• Lead analyst for ad hoc reporting and analytical needs

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  Guess?

  • "Shop in Shop" Intern: Wholesale and Merchandising Department

    • Jun 2010 - Sep 2010

    • Organized sales data from store locations, updating monthly rotations for Merchandise Coordinators, inputting data. Pinpoint formula errors on Excel, problems with calculations of sales figures and units sold.• Researched and reviewed new customer profile packets to determine whether accounts would be an appropriate distribution channel for Guess?, Inc. products.• Ensured appropriate use of shop fixtures and current fixture inventory lists updated.• Assisted Project Manager of Sales and wholesale sales representatives in bringing together all the buys for the spring line. • Produced store visit reports for monthly merchandise meeting. Ensure that product was up to standards, consistently represented to ensure the protection of integrity within top doors.

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  Lawrence Welks Resorts

  • Soleil Marketing Agent

    • Jan 2010 - Apr 2010

    • Responsible for reaching potential clients face- to-face in multiple fast-paced locations.• Prepared and presented information to potential clients to promote and spark interest of Welk’s Resorts.• Motivated potential clients to book tours and encourage membership to Welk’s Resorts. • Instill positive brand recognition of Welk’s Resorts.• Implemented “buzz marketing” or “word- of- mouth” strategies to further market Welk’s Resorts.• Applied knowledge of marketing and negotiation skills to overcome obstacles.• Assisted in establishing a strong client base to exceed sales goals. • Contributed ideas to company's marketing efforts and indicated potential opportunities.

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  Athleisure, Inc. dba: Sun Diego Boardshops

  • RTV Assistant

    • Dec 2009 - Jan 2010

    • Assisted “Return To Vendor” Manager at corporate headquarters • Verified the accuracy of charges to Sun Diego’s account by prompt processing of transactions and reimbursements from key vendors. • Used problem solving and data analysis skills to maintain and secure accuracy of inventory.• Packaging and distribution of RTV’s and defective items to vendors for reimbursement.• Contacted stores about missing RTV’s and inventory.• Organized clothing by vendor prior to packaging, and recognized significant problems with product tagging and product identification. • Maintained relationships and correspondence with Sun Diego Corporate and vendors

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  Athleisure, Inc. dba: Sun Diego Boardshops

  • Sales Associate

    • Nov 2006 - Sep 2009

    • Assisted in fashion merchandising and creation of displays throughout the retail environment.• Provided quick, efficient, and friendly service to customers. • Ensured customer satisfaction by monitoring needs and filling special requests. • Devised and formulated potential marketing plans and sales strategies.• Ranked number one in sales at Sun Diego Board Shop receiving Employee of the Month multiple times.• Maintained fashion merchandising and marketing displays at Sun Diego Board Shop. • Trained new employees on fundamental sales skills.