Experience

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  PODEAN

  • Media Manager

    • Jul 2022 - Present

    Formulated and implemented comprehensive Amazon Search and DSP marketing strategies for diverse clientele spanning multiple categories, aimed at enhancing user engagement and driving sales through meticulous analysis of data.• Oversaw a budget of $1.3 million for an emerging brand, orchestrating its inaugural year on Amazon to yield a remarkable total sales figure of over $17 million• Built a robust media strategy focusing on non-branded search traffic and re-targeting through DSP, resulting in $14M in ordered revenue in 2023 with $1.1M in ad spend. • Achieved a 3x increase in monthly revenue for a client within a six-month time frame, elevating earnings from $325k to surpassing $1M per month. This was accomplished through the implementation of a comprehensive Amazon search and DSP strategy, meticulously designed to cover the entire sales funnel, all while upholding a $5 TROAS• Directed financial management of a $5.6 million budget overseeing a flagship brand and its six subsidiaries, driving $174 million in revenue in 2023 while pioneering Amazon strategy optimization

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  Ideoclick

  • Seattle, Washington, United States

  • Marketing Manager

    • Jun 2021 - Jul 2022
    • Seattle, Washington, United States

    Developed and executed Amazon CPC marketing strategies for 15+ clients across a variety of categories to increase engagement and sales by using data and analytics.• Perform daily Amazon CPC campaign management including budget pacing, keyword analysis, bidding strategy, and determining campaign effectiveness.• Increased client’s YoY sales by 200% during holiday season by increasing marketing spend by 100% and keeping ACOS below 25% despite competitive nature of product during the season.• Assist in launching new D2C brand on Amazon while increasing advertising budget from 30k-110k over 6 months.• Present monthly business reviews to clients on campaign performance and share analysis to align with performance goals.• Boost overall sales from 55k a month to 125k a month over the course of 6 months with marketing attributed sales increasing by 5x.

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  Strix Group plc

  • Bothell, WA

  • Assistant Brand Manager

    • Jan 2018 - Jun 2021
    • Bothell, WA

    Worked on a 3-person marketing team inside start-up that was responsible for launching thecompany’s first D2C drinking water brand. Earned more responsibilities after Strix acquisition in 2019, taking ownership of PR, digital and brand efforts.• Drove 3X growth on product re-launch on Amazon as a result of updating product descriptions based on collected consumer feedback and creating new assets.• Lead PR efforts with an external agency that was able to deliver +160% product placement KPI• Built micro-influencer program, recruiting 200+ in first year, resulting in 2.3M impressions• Developed professional selling tools including line sheets, product proposition sell sheets, and pitch decks to support national retail sales effort• Drove brand compliance for 3 Strix brands, as a result of developing brand guidelines• Designed and built Crowdfunding page and assets that exceeded campaign objective by 20% to support the initial product launch

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  Winston Products, LLC

  • Redmond, WA

  • Regional Trainer and Operations Manager

    • May 2016 - Dec 2017
    • Redmond, WA

    Opened and managed the first Yonanas cafe on the Microsoft campus, and promoted to lead in the development of 6 additional locations in Florida in partnership with Subway.• Orchestrated 6 store expansion in partnership with Subway and coordinated training programs for managers and employees• Used customer feedback and sales data to create marketing strategies, which amplified revenue by 25%+ within the first two weeks• Acted as the sole full-time employee in the state of Washington and took ownership for all day-to-day operations, payroll, inventory management, hiring, and weekly data reporting among various other tasks.• Established brand procedures and standards, in which all stores would abide.

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  Bath & Body Works

  • Glendale, CA

  • Visual Manager

    • May 2012 - May 2016
    • Glendale, CA

    Accountable for upholding aesthetic of retail store, while providing excellent customer service skills to all shopping patrons.• Restructured product displays using sales data to feature top-selling fragrances, which contributed to store’s top-performing status• Designed several visual displays that aligned with vision of Regional Manager and circulated through district to act as new standard.• Trained and mentored visual team to assemble product displays efficiently

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  QTee.com

  • Chatsworth, CA

  • Graphic Designer

    • Jul 2014 - Aug 2015
    • Chatsworth, CA

    •Designed top selling graphics printed on a variety of garments. •Planned and created e-mail campaigns, boosting sales. •Responsible for development of all digital content.