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Kelly Varatta is a seasoned sales professional with 20+ years of experience in sales, negotiation, and new business development. She has launched and managed multiple businesses, including a cash-for-gold business and a pawn shop, and has held senior roles at companies like ACI Worldwide, Liberty Title & Escrow Co., LLC, and J&B Software. Kelly has a strong background in software sales, remittance processing, and enterprise software, and has a proven track record of driving revenue growth and attracting new customers.

Experience

  • Gold Master's/3v's Goldmine LLC
    • Rhode Island, United States
    • Partner
      • May 2009 - Dec 2019
      • Rhode Island, United States

      I launched cash-for-gold business and pawn shop, quickly establishing a market presence in a unique and competitive arena. I drove revenue growth and attracted new customers through broad-based expertise in identifying the market value of gold, coins, antiques and collectibles. Key Accomplishments:• Designed and implemented marketing strategy integrating print media, broadcast media, and social media platforms to extend market reach, enhancing market positioning, establishing competitive price points, and building customer loyalty.

  • ACI Worldwide
    • Omaha, Nebraska, United States
    • Senior Account Executive
      • Jan 2007 - Jan 2008
      • Omaha, Nebraska, United States

      Remote PositionI was challenged to create and implement an aggressive account acquisition and management plan to strengthen market penetration within the Northeast territory. I identified opportunities to expand offerings to existing accounts through effective needs assessment and attentive management of issues throughout the sales cycle. Key Accomplishments:• Provided tactical guidance and support to distributor network to drive sales, winning high-value accounts by cultivating relationships with key decision makers and effectively representing company’s value proposition against competitors despite challenging market conditions

  • Liberty Title & Escrow Co., LLC
    • Warwick, Rhode Island, United States
    • Sales Manager
      • Jan 2003 - Dec 2007
      • Warwick, Rhode Island, United States

      I was recruited to the position and achieved a fast-track promotion to national sales manager within one year. I defined and executed a sales and marketing strategy aimed at mortgage brokers, lenders, and other financing companies nationwide, delivering presentations and providing a high-profile presence at trade shows. I hired, trained, and managed a high-performing sales team while concurrently managing a large personal book of business of 70+ accounts to consistently sustain positioning as the number-one sales producer. Key Accomplishments:• Earned Top Producer status 2003, 2004, 2005, and 2006; increased lead generation by 80% within 12 months. . • Led successful rollout of customer relationship management (CRM), lead-generation, and SEO/SEM software/technologies during manual-to-automation conversion initiative that strengthened market presence.

  • J&B Software
    • Blue Bell PA
    • Account Executive Northeast
      • Jan 1999 - Feb 2003
      • Blue Bell PA

      Remote Position I was recruited from CORE Business Technologies, Inc. to drive sales in New England for a national market leader offering modular payment processing software solutions to banks, mutual fund companies, insurance companies, credit card, loan processors, and state/federal government agencies. I achieved status as the Top Annual Sales Producer. I exceeded 157% of my quota at $2.2m in sales, closing 6 of 6 deals with a 1 –2 year sales cycle. I sold Multi-Million Dollar Software, Network & Hardware Systems for the payments industry. Proprietary Software & Solutions ..Remittance Software for NCR and Unisys Processing Systems.

  • CORE Business Technologies
    • East Providence, Rhode Island, United States
    • Regional Account Executive - West Coast
      • Jan 1995 - Jan 1999
      • East Providence, Rhode Island, United States

      I developed and managed a 14-state West Coast territory for a national provider of payment processing software/hardware/networking and revenue management solutions serving verticals within academic, healthcare, utilities, and government market sectors. I prospected for my own book of business, and I was solicited by the company for rehire.

  • Couture & Kass now Connekted
    • Warwick, Rhode Island, United States
    • Senior Account Executive
      • Jan 1990 - Dec 1994
      • Warwick, Rhode Island, United States

      I promoted a suite of technology offerings serving manufacturing (ERP), government, medical billing, legal services, and financial services accounts throughout New England. I ranked as the Top Sales Performer Annually for four consecutive years. My responsibilities included prospecting, technical presentations, and RFPs through implementation. I was recruited by the company. Start up company.

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Industry Focus. “Computer Software.”

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