Experience

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  kgr Media

  • wenham, MA.

  • Principal

    • Jun 2017 - Present
    • wenham, MA.

    Kelly Rostad works directly with clients to develop an effective PR and media relations strategy. kgr has 20 years of experience across a wide range of industries, including extensive media contacts across multiple platforms: television, print, online and social media. Skills include video production, event planning and management, and overall corporate communications and crisis communication. Proven track record producing effective PR campaigns on time and on budget.

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  Glen Urquhart School

  • Beverly Farms, MA

  • Director of PR & Media Relations

    • Oct 2012 - Jul 2017
    • Beverly Farms, MA

    Created and implemented PR, marketing strategy, and media plan, including social media platforms. Managed all editorial content for weekly school news e-bulletin. Organized and executed special events, including Speaker Series and workshops. Oversaw and managed staff and parent volunteers for school’s annual fundraiser, including event theme, budget, sponsorship opportunities, vendor coordination, and all event communication. Managed all promotional events and materials. Assisted the Director of Communication in creating content, overseeing and updating school website: www.gus.org

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  Peabody Essex Museum

  • Salem, MA

  • Media & Event Consultant

    • Feb 2011 - Nov 2011
    • Salem, MA

    Managed largest annual and most successful Museum fundraiser. Directed overall event scope, theme and budget including, all details, vendor coordination, scheduling, event marketing and PR strategy. Worked directly with the Museum’s marketing department to communicate news related to the Gala to the broader community through e-buzz newsfeed, and worked directly with the Museum’s Development office to promote and help manage event sponsors.

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  Powderhouse Productions

  • Somerville, Massachusetts

  • Director PR & Events

    • Jan 2007 - Apr 2011
    • Somerville, Massachusetts

    Managed Public Relations efforts for Powderhouse: largest area producer of programming for basic cable networks, including: Discovery, Animal Planet, History, Science Channel and PBS stations nationwide. Managed all major events and event planning, including program premieres, such as the premiere of NOVA’s “Making Stuff” with David Pogue and the launch of Animal Planet’s new “Dogs 101” series, in conjunction with a fundraiser for the MSPCA - Angell Animal Medical Center.Also directed marketing and PR initiatives nationwide for Powderhouse launch of shoetube.tv an online opinion and editorial site for women’s shoes. Managed over 20 reporters/hosts and bloggers nationwide and internationally. Managed fashion/editorial coverage at boutiques, department stores, design schools, colleges and universities and fashion houses both locally and nationwide to promote brands. Supervised and directed editorial content and promoted brand awareness through a series of different events across Massachusetts, the U.S. and Europe.

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  7 NEWS, WHDH-TV

  • Producer Special Projects

    • Mar 1988 - Mar 2001

    Produced coverage for the 1994 Lillehammer Winter Olympics, in collaboration with CBS News. Only local station to travel to Norway. Produced Parenting Series with Kim Khazei, extensive political coverage with Andy Hiller, and Investigative Series with Hank Phillippi Ryan. Prior to Special Projects Producer, worked as Video Production Supervisor, managing team of editors for 5:00, 6:00 and 11:00 o'clock newscasts. Received the "7 People Salute" Employee Excellence Award.

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  CBS News

  • Manchester, New Hampshire, United States

  • Assistant to Bureau Chief

    • Jan 1988 - Mar 1988
    • Manchester, New Hampshire, United States

    Assisted CBS News Bureau Chief with network coverage of 1988 New Hampshire Presidential Primary.