Experience

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  K&H Pet Products

  • Senior Graphic Designer

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  K&H Pet Products, a Brand of Central Garden & Pet Company

  • Colorado Springs, Colorado Area

  • Senior Graphic Designer

    • May 2015 - Present
    • Colorado Springs, Colorado Area

    Senior Graphic Designer for New Product Development Team. Work closely with New Product Development Team to ensure print marketing collateral, packaging and other deliverables coincide with new pet product launches. Use of VIZIT, an AI-powered image analytics tool to analyze and improve new designs and current online visual content.Creation of image content, then employing AI-powered image analytics software to elevate designs that increase online consumer engagement and conversion rates. Design and layout of annual K&H Pet Product branded product catalog. Four color retail product packaging layout and design for retail sales of new release pet products. Plan, organize and art direct all photoshoots and video shoots. Video editing and creation of product informational and product assembly videos. Responsible for supplying digital product detail photography to e-commerce team. Ensure messaging and graphics on packaging speaks clearly to consumers looking for solutions to satisfy their pet’s every day needs. Manage large library of photography and packaging skus. Manage and art direct contract Designers.

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  Blount International - Farm, Ranch and Ag Division (FRAG), Branding & Communications Team

  • Golden, Colorado

  • Graphic Designer

    • Mar 2012 - May 2015
    • Golden, Colorado

    Provide creative support for three Farm, Ranch and Ag brands (SpeeCo - Golden, CO l Woods Equipment - Oregon, IL l Tisco - Oakdale, MN)Creatively and effectively communicate and achieve marketing objectives for the 3 different brands through graphic design and production of company-wide marketing communication materials. Involved with entire design life-cycle including concept, project management, design, pre-flighting and final production.Incorporate branding into product packaging, labeling, inserts, decals, (POP) Point-of-Purchase displays, and merchandising graphics for retail plan-o-grams. Design product literature and product catalog artwork. Shoot, direct and edit videos demonstrating product assembly, product training, promotional videos for trade shows and new product promotional videos for YouTube and Facebook. Create large-scale display graphics for trade shows for US and Brazil markets. Create product literature for North America and in multiple languages including French and Portuguese for overseas markets.Multilingual packaging design, product photography, video production and editing and extensive knowledge of 4-color process printing for sheet-fed and web printing. Provide additional creative design support to Sales teams, Product Managers and to Blount's entire Farm Ranch and Agriculture (FRAG) Division internal and external customers.

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  DeepTone Anatomy Specialists

  • Denver, CO

  • Graphic Designer

    • 2007 - 2012
    • Denver, CO

    • Graphic design and co-art direction of all print media and web-based advertising and marketing collateral• Print media and direct mail pieces included - Brochures, magazines/booklets, newsprint ads, postcards and other sales and marketing collateral and promotional materials• Brainstorming sessions with CEO on new logo design and branding for subsidiary companies• Website graphic design and co-art direction for main corporate website and two subsidiary websites as well as all web landing page graphics• Collaborated with web developer on implementation of new graphics and website updates• Corresponded with and managed outside vendors by obtaining cost-efficient quotes for printing services, coordinating print-production runs and signing off on press checks and press proofs• Graphic design of weekly email marketing "eblast" campaigns using Constant Contact software• Managed Constant Contact account, monitored open rate and tracked stats• Updated client database with new client lists and imported contacts into Constant Contact email campaign software using CSV files• Assisted with video shoot for health and wellness subsidiary company• Participated in new fitness and wellness programs and personally tested products to better understand marketing objectives• Collaborated with CEO on art direction of projects then worked 80% of the time independently

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  Quiznos Corporate Headquarters

  • Downtown Denver, CO

  • Graphic Designer

    • 2007 - 2007
    • Downtown Denver, CO

    • Solely assisted Art Director and Marketing Communications department with graphic design needs for marketing campaigns, new product roll-outs and in-store (POP) point-of-purchase display materials• Designed new in-store food packaging and created die-lines for innovatively-shaped graphics• Designed graphics, created custom die-lines and wrote campaign slogans for cardboard holiday gift card counter top display• Designed graphics and wrote campaign slogans for three different holiday gift cards housed in cardboard counter top displays• Worked on prototype logos and menus for upcoming products and programs such as new sandwiches and a potential food delivery program• Updated in-store menu graphics and copy• Layout of promotional coupons and free-standing inserts• Reviewed and marked up food photography proofs after professional photo shoots in L.A.

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  Ross PrintMarketing, Inc.

  • Denver, CO

  • Senior Graphic Designer

    • 2001 - 2007
    • Denver, CO

    • One of 3 Senior lead designers for over six years in a 6-person Art Department for a full-service marketing firm with in-house digital and offset printing capabilities• Regularly the “Go-To” artist for creation and design of national, bimonthly 4-color marketing campaigns and other printed collateral for company VIP client, Domino's Pizza• Collaborated closely with CEO/Art Director and Director of Sales before submitting new campaign proposals and design proofs to Domino’s Pizza Corporate Offices for review and approval• Expert at applying complex Photoshop skills to composite and manipulate multiple professional product photos creating seamless layouts and graphics for Domino's national print campaigns• Designed very successful 4-color marketing campaigns for Dominos Pizza franchisee owners helping to increase sales and profits for both companies • Worked closely with Outside Sales team and Project Coordinators to brainstorm concepts and marketing solutions for other important clients• Involved with the entire design life cycle from initial concept to completion, including final in-house press checks • Learned extensive knowledge of 4-color offset printing, color-correction and how to engineer artwork to be "press-ready" • Assisted with art direction and supervision of Junior Design staff on design composition and with file preflighting practices