Experience

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  Bud Group

  • Johannesburg

  • Executive: Group Marketing, Communication & Brand Strategy

    • May 2017 - Jun 2023
    • Johannesburg

    The role involved developing an adaptable & sustainable marketing roadmap to support and optimise each business’s objectives and overall Group strategy and profitability. It required an understanding of both a B2B and B2C marketing strategy that connected teams, businesses and all stakeholders. I added value by executing the following responsibilities: Integrated with leadership & sales teams to develop a relevant and accurate company marketing strategy Managed collaboration between all marketing teams Project management (rebrands, brand development, product launches/campaigns, customer service campaigns, competitor analysis) Relationship management between the business and international product OEM’s & suppliers All communication to stakeholders (internal and external)Focused approach on digital customer experiences (CX strategy) General brand evolution for each business Market research Video creation Event management Manage and measure KPI’sBusinesses I worked with: Afrit, Augusta Steel, Autocast, Bud Rental Services, Concord Cranes, Goscor Group and Uni-Span

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  Adcorp Holdings Limited

  • South Africa
  • Human Resources Services
  • 700 & Above Employee

  • Marketing Manager

    • May 2016 - May 2017

    Managing all marketing elements for six of the businesses within the Adcorp Group – digital marketing, project management and content creation.

  • Corporate Recruiter & Talent Specialist

    • Mar 2015 - Apr 2016

    The recruitment of potential external recruiters for one of the businesses in the Adcorp Group (DAV Professional Placement Group). Source, screen, interview and present candidates. Weekly & monthly KPI’s

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  Ten Lifestyle Group

  • Cape Town Area, South Africa

  • Executive Lifestyle Manager

    • Apr 2014 - Nov 2014
    • Cape Town Area, South Africa

    Managed a portfolio of elite, high net worth clients who bank with the world’s top financial institutions. Account management, client liaison and meeting daily KPI’s were the main elements of the role.