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Kelly Mathison profile image

Kelly Mathison

Management Consultant at North American Equipment Dealers Association
Intro Book
Seasoned B2B marketing expert with 25+ years of experience in account management, trade shows, and marketing strategy.
  • Claim this Profile
Location
Cochrane, Alberta, Canada, CA
Skills
  • Online Advertising
  • Direct Marketing
  • Lead Generation
  • Marketing
  • Email Marketing
  • Show all
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Bio

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Kelly Mathison is a seasoned marketing professional with 25+ years of experience in B2B marketing, account management, and trade show management. She has held various leadership roles in marketing and sales, including Management Consultant, Marketing Manager, and Director. Kelly has expertise in online advertising, direct marketing, lead generation, and social media marketing, and has developed and implemented marketing strategies for multiple industries, including agriculture and consumer products.

Experience

  • North American Equipment Dealers Association
    • Canada / USA
    • Management Consultant
      • Apr 2015 - Present
      • Canada / USA

  • Chesterfield Australia
    • Brisbane, Australia
    • Group Product Support Manager
      • Jan 2012 - May 2013
      • Brisbane, Australia

      Responsible for the development of the Aftermarket and Service operations across 13 John Deere Agricultural stores in Queensland and New South Wales, Australia. Initiatives included the development and implementation of standard job pricing, streamlining service processes such as repair order closing times, travel zones, and overall workshop efficiencies. Work with the total enterprise to develop and implement value added services including the integration of parts and service promotions.

  • Enns Brothers
    • Marketing Manager Ag Division
      • Feb 2008 - Feb 2012

      Oversee all Marketing and Advertising for 7 John Deere Agriculture and Consumer product stores. I was responsible for: New and Used Equipment marketing, Parts and Service promotion, Website content, Brand Management, product training, customer events and clinics.

  • NAEDA
    • Director
      • 2008 - 2010

      Member of the Education and Dealer/Manufacturer Relations committees.

  • Countryside Equipment
    • Brandon Manitoba Canada
    • Sales Manager
      • Jan 1996 - Feb 2008
      • Brandon Manitoba Canada

      Partner in a 2 store John Deere AG / Turf dealership. responsible for new and used equipment sales management, aftermarket management and general management.

  • Flexi - Coil
    • Minot North Dakota / Saskatoon Sask
    • U.S. Marketing Manager / Territory Manager
      • Jan 1989 - Jan 1996
      • Minot North Dakota / Saskatoon Sask

      Manitoba Territory Manager 89-93I called on Dealerships in Manitoba and Saskatchewan. Responsibilities included inventory audits, collections, warranty approval, training and dealer development.US Marketing Manager 93 -96Responsible for the development and expansion of the dealer network in the Great plains and row crop regions.

Education

  • 1980 - 1983
    Assiniboine College
  • 1998 - 2000
    Georgian College
    Dealership Management Development Program
  • Georgian College

Suggested Services

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Industry Focus. “Non-profit Organizations”

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