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Kelly Lux is a seasoned communications expert with a proven track record of driving success in higher education, event planning, and content strategy. As Associate Director for the online master's program in digital communications at the S.I. Newhouse School of Public Communications at Syracuse University, Kelly oversees operations, marketing, and student support, while developing and implementing innovative programs that enhance the educational experience. A skilled writer, editor, and social media strategist, Kelly has created and taught courses, developed curricula, and advised students on professional development and social media strategy. With a strong background in public relations, content creation, and community engagement, Kelly is a versatile leader who excels in driving results-driven initiatives.

Experience

    • Associate Director, Office Of Virtual Instruction

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Associate Director, Communications MS
      • Jun 2017 - Present

      As Associate Director for the online master's program in digital communications at Newhouse, I focus on Operations, Marketing, Student and Faculty Support, and Immersion Planning. Working closely with our Faculty Program Director, our goal is to provide our students with the world-class educational experience that Newhouse and Syracuse University are known for.

    • Adjunct Professor
      • Jan 2016 - Jun 2021

      I created and led the Social Media for Communicators (COM 627) course in the Communications MS online program. To learn more about our innovative online Master's program, visit communications.syr.edu or contact me directly via email or LI message.

    • Course Developer
      • Apr 2019 - Dec 2019

      Developed a graduate level course in Social Media for the Communications@Syracuse online Master's program. Course launched January 2020.

    • Assistant Director, Online Programs
      • Apr 2015 - Jun 2017
      • Syracuse, New York

      Launching a new online masters program in Communications is both exciting and challenging. Exciting because we're bringing the Newhouse brand to a whole new audience, beyond the Syracuse University campus, and providing them with the tools they'll need to be successful in the ever-evolving communications industry. Challenging because this is all new to me; but as it turns out, it's my dream job. In this position I'm bringing together everything I've learned and experienced in my career. Working with students, faculty, and corporate partners in areas of marketing, event planning, content strategy, social media and teaching, I'm able to indulge all my interests and areas of expertise. Even better, it's all in the pursuit of educating the next generation of innovative journalists, public relations and advertising professionals. What more could I ask for?

    • Co-Founder
      • Sep 2010 - Sep 2015

      I co-founded and moderated a weekly twitter chat on topics for Community Managers around the world, along with my partner Jenn Pedde. #CMGRchat became a top resource for sharing information on community building and networking with the best in the busines over our five-year stint.

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Director of Social Media
      • Apr 2013 - Apr 2015

      As part of the iSchool's Strategic Communications Team, I am responsible for all social media content, as well as the iSchool's blog, Information Space.Our team works collaboratively on all aspects of external and internal communications, in a concerted effort to fully utilize our capabilities to create, manage and distribute content across multiple channels.I work with students, faculty and staff, advising them on both personal and professional aspects of social media, and how they can leverage social tools to their advantage.

    • Executive Editor, Information Space
      • Sep 2011 - Apr 2015

      Information Space is a multi-author blog covering a range of topics in tech, innovation and startups. After two years of publishing Monday through Friday, year round, we surpassed 1M page views in 2013. If you are a Syracuse University student interested in joining the InfoSpace team as a blogger, please connect with me. Find Information Space at infospace.ischool.syr.edu.

    • Adjunct Professor
      • Jan 2013 - Jan 2015

      I teach online in an innovative format, along with my partner Jenn Pedde. We utilize Google Hangouts to hold weekly class sessions and office hours. Our students interact with us and each other in a Google+ community.IST 600: Social Media and Online Community Management (Spring 2013, Fall 2013, Spring 2014)IST 500: Content Strategy and Application (Fall 2014).For more information on #CMGRclass, visit cmgrclass.syredu.Website coming soon for #ContentClass.

    • Social Media Strategist/Community Manager
      • Jun 2010 - Jun 2013

      As the Social Media Community Manager for the SU School of Information studies, I provided guidance for strategy, implementation and analysis, as well as developing content for social networks and building online relationships with a variety of constituencies.

  • CNY Business Exchange magazine
    • Syracuse, New York Area
    • Freelance Writer
      • May 2011 - Jul 2013
      • Syracuse, New York Area

      I write a column on social media for the CNY Business Exchange, a weekly B2B magazine.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Online Community Manager
      • Jun 2010 - Jun 2011

      Hands-on Social Media platform and Community Management for the University's flagship accounts. Managed a group of undergraduate and graduate students on a variety of social-media based projects. Consulted with groups on and off-campus on social media strategy.

    • Alumni Programs Coordinator
      • Jun 2008 - Jun 2010

      I managed the Mentor@SU alumni mentoring program at Syracuse University. The program is designed for SU students and recent grads to make connections with SU alumni for career advice and guidance, informational interviewing and regional information. I also plan, coordinate and promote alumni networking events for new grads across the country. I am currently chairing a sub-committee on utilizing social media to enhance the outreach of the Career Services Network at Syracuse University. I go into classrooms to talk about networking, social media and the mentor program. Presenting etiquette dinners to groups of students has also been added to my repertoire.

    • Assistant to the Associate VP of Student Affairs
      • Feb 2007 - Jun 2008

      Professional Development, event planning

    • Community Relations Coordinator
      • Nov 1997 - Sep 2003

      While at Anheuser-Busch I was the executive assistant to the Plant Manager and Community Relations Coordinator. I planned large-scale corporate events including the Bud Run for Charity, managed a charitable contributions budget in excess of $100K annually and served as publisher/editor of the employee newsletter.

Education

  • 2018 - 2020
    Syracuse University - Martin J. Whitman School of Management
    MS in Entrepreneurship
  • 2007 - 2011
    Syracuse University
    Higher Education, Information Technology
  • 2002 - 2004
    State University of New York at Oswego
    MSED, Elementary Education
  • 1990 - 1992
    State University of New York College at Oswego
    BA, Psychology

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Industry Focus. “Higher Education”

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