Experience

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  LOWELL & CO.

  • Boston, Massachusetts, United States

  • Principal

    • Feb 2016 - Present
    • Boston, Massachusetts, United States

    We exist to articulate the true meaning of a brand. We believe in delivering smart, spot-on, savvy marketing solutions, and doing so with bold leadership, hard work, strong partnerships, laser-focused strategy, high impact design, breakthrough creative, and unique media solutions. Clients include CureForward, Alliance Health and Human Services, OmniSeq, etc.https://lowellandco.biz

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  American Dental Partners

  • Wakefield, MA

  • Director of Marketing

    • 2015 - 2016
    • Wakefield, MA

    Responsible for developing brand and lead generation strategies for 300+ dental practices. Directed all advertising, media, digital, search, email, direct and web activities. Built and drove execution of new brand foundation, $5MM media plan and customer experience.

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  Timberland

  • Stratham, New Hampshire

  • Interim Director of Marketing/Global Marketing Consultant

    • 2013 - 2015
    • Stratham, New Hampshire

    Interim director of marketing responsible for identifying new communication partners to reposition the Timberland brand from performance to lifestyle brand. Searches include global branding, media and creative agency.

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  Dunkin' Brands

  • Canton, MA

  • Director of Advertising

    • 2006 - 2012
    • Canton, MA

    Led strategy, creative development and execution of all advertising and media for Dunkin' Donuts. Supervised multiple agencies to integrate cohesive marketing communication programs including digital, promotions, creative & media agencies

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  LOWELL & Co

  • Director of Marketing

    • 2000 - 2006

    Contract marketing director for Maxwell Shoe Company. Brands included; Joan & David, Sam & Libby, and Mootsies Tootsies. Responsible for all marketing efforts including brand positioning, advertising, retail promotions, consumer research, media, PR, merchandising, sales support etc.

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  Reebok, International

  • Director of Advertising

    • 1995 - 1999

    Led the development and execution of all advertising including strategy, creative, media and research.

  • Group Advertising Manager

    • 1992 - 1995

    Led the development and execution of all advertising including creative and media

  • Marketing Communications Manager

    • 1990 - 1992

    Responsible for all marketing communications programs for 8 catagories. Programs included POS,Collateral, box design, catalogs, in-store etc.

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  Hill Holliday

  • Account Executive

    • 1988 - 1990