Experience

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  American Red Cross

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Director of Communications

    • May 2020 - Present

    Chief communications officer and primary spokesperson with deep experience in brand strategy, strategic vision and advocacy. Subject matter expertise in media relations, change management, business writing, thought leadership, project management, event production, social media.Strategic lead on all external and internal communications, crisis and change management and issues threatening to the Red Cross of Massachusetts brand reputation.Provide executive media coaching, develop and manage a team of trained designated spokespeople and thought leaders. Advise senior leadership colleagues and their teams on topical issues and potential reputational threats. Build, maintain and leverage media and influencer relationships to raise awareness of Red Cross initiatives and campaigns. Write op-eds, speeches, letters to the editor, news articles, press releases, media advisories and social media content. Contract, lead and manage relationships with public relations agencies and marketing firms when needed. Negotiate with vendors to ensure quality service delivery while demonstrating good stewardship of donor dollars.Build and lead Communications department including managing direct reports and multiple volunteer staff members. Manage departmental budget and contribute to regional spending decisions as needed

  • Communications Manager

    • Jun 2017 - May 2020

    Deliverables include press releases, media advisories, PSA scripts, website content, social media messaging across multiple platforms, internal memos, thought leadership, message development and executive speeches.Develop and execute successful proactive and reactive communications strategies including patient-focused testimonials from Red Cross service recipients and issues/crisis management and corporate reputation; customize tactics for print, broadcast, digital and social media audiences.

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  CBS Corporation

  • News Producer

    • Dec 2008 - Jun 2017

    Responsible for the content, production and execution of live newscast on Boston’s CBS owned-and-operated station. Facilitated surge from third to first place in the ratings in the desirable morning broadcast slot.Accountability for the team of reporters, writers and technical staff assigned to my newscast. Contributed to station’s national award-winning coverage of the Boston Marathon Bombings (2013 DuPont Award, 2013 Murrow Award) and Sandy Hook Tragedy (2012 Emmy)

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  WLNE Television

  • Providence, Rhode Island Area

  • News Producer

    • Mar 2008 - Dec 2008
    • Providence, Rhode Island Area

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  WHDH Sunbeam Television

  • Greater Boston Area

  • News Producer

    • May 2006 - Mar 2008
    • Greater Boston Area

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  Boston Symphony Orchestra

  • Greater Boston Area

  • Media Relations Associate

    • Jun 2004 - May 2006
    • Greater Boston Area

    Hire and supervise photographers for BSO concerts, fundraisers and events. Maintain photo library and manage the transition from film to digital asset storage. Work cross-collaboratively to provide compelling content for internal and external marketing materials, brochures, newsletters and media requests. Pitch stories to local, national and international media on the activities of three different orchestras as well as targeted stories on nonprofit and arts industry publications.