Experience

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  Acorn: The Influence Company

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • VP, Product and Innovation

    • Dec 2022 - Present

    Acorn is a leading influencer marketing company that creates genuine relationships between consumers, shoppers, influencers, and brands by generating and magnifying actionable content. Our “best in class” and diverse recruitment drives versatile and impactful storytelling that is a full-funnel for brand goals: equity and awareness, occasion and experience, intent, and conversion. Acorn is the pinnacle of content generation by providing agile, transparent, consistent, and seamless execution, assuring brands of quality and their guidelines met through authentic content.

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  Mikeworldwide

  • United States
  • Public Relations and Communications Services
  • 300 - 400 Employee

  • Vice President, Influencer Marketing

    • Dec 2020 - Dec 2021
    • Atlanta, Georgia, United States

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  Everywhere Agency

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Vice President

    • Jan 2018 - Dec 2020

  • Director of Digital Strategy

    • Nov 2016 - Jan 2018

    I oversee the day-to-day activities of the company managing the team and working closely with the CEO to drive Everywhere towards our strategic goals. Spearhead processes and new initiatives to lead and inspire the team toward effectively managing clients, retaining clients and mushrooming business. Creates strong processes for feedback, training, and improvement for all team member performance.

  • Senior Account Manager

    • May 2016 - Nov 2016

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  Nebo Agency

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Digital Project Manager

    • Dec 2015 - May 2016
    • Greater Atlanta Area

    I drive project delivery through effective use of internal and external communications and ensure that projects complete according to schedule, meet the defined scope and are within budget. Some of my responsibilities include ensuring all assets and resources are identified and available, developing and maintaining all project assets & deliverables including creative briefs, project plans, wireframes, site architectures and copy platforms.

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  Pagoda Academy

  • South Korea
  • Education Management
  • 100 - 200 Employee

  • SLE Instructor

    • Jul 2014 - Jul 2015
    • Jongro-gu, Seoul, Korea

    English Language Instructor at Pagoda Academy in Seoul, South Korea. Teaching classes for adults in English Conversation, Business English, Book Discussion and others.

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  Everywhere Agency

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Senior Digital Strategist

    • Sep 2011 - Jun 2014
    • Atlanta, GA

    Managed and executed for several strategic accounts including IMAX, Cox Communications, Macy's, Heart of Haiti, Novelis, ADVANSTAR (40 plus industry b2b publications), Magic Market Week, Licensing Expo, AutoTrader, House of Current and Rwanda Path to Peace. For IMAX I created social strategy, customer engagement, online promotions, Facebook sweepstakes for the premiere of The Dark Knight Rises, Skyfall, The Hobbit and G.I. Joe Retaliation. Managed multiple social platforms for product lines exclusively sold at Macy's. Identified key influential bloggers, organized and attended two trips to Haiti visiting with members of the Clinton Bush Haiti Fund, Associated Press and political leaders of Haiti to build lasting campaign ambassadors who continue to promote and publicize Heart of Haiti through Social Media. Researched, pitched and engaged with target market influencers to promote brand initiatives, and have secured over 500 blog posts for Heart of Haiti in an 18 month period. I worked with Cox Communications on multiple verticals (Teen Internet Safety Program and Cox Conserves). Executed a LiveStream event for Cox Communications Teen Internet Safety program in Washington DC featuring host of America’s Most Wanted’s John Walsh that drove over half a million impressions. Planned and executed Twitter parties, blogger luncheons and a lifestream at CES 2013 for new product launches with the CEO. Novelis is the largest manufacturer of aluminum worldwide. I created and scheduled content for their social channels. Monitored all social activity and reported on insights using Radian6 and Facebook analytics. Created and assisted in conducting corporate Social Media training sessions for Fortune 500 companies. . I contributed blogs to www.BeEverywhere.tv and Macy’s mBlog on Social Media and client initiatives.

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  fabbys LLC

  • Brand Development Manager

    • 2010 - 2011

    Fabbys (fabbys.com) was a shoe retailer start up. They designed and sold rollable ballet flats designed to be backup shoes targeted towards women who wear high heels. Created blog that coincided with Fabby’s retail site to build connections with target customers (www.ilovehatemyheels.com). Managed digital and social media plan to drive traffic to Fabbys website (www.fabbys.com). Researched competitors and made recommendations for branding strategies, marketing outreach and product development.

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  Governmental Management Services

  • Office Manager

    • 2008 - 2009

    Governmental Management Services is a company that provides all operational and management services to community development districts. Managed all administrative functions including employee scheduling, inventory management, customer service, invoice tracking, and event and meeting coordination. Backfilled on-site directors and helped coordinate recreation events and functions.

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  Cox Radio

  • United States
  • Broadcast Media Production and Distribution
  • 500 - 600 Employee

  • Promotions Coordinator

    • 2007 - 2008
    • Jacksonville, FL

    Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company. Managed scheduling, recruiting, interviewing and managing a part-time staff of 17 promotions assistants. Planned and executed promotional and marketing events for 102.9 The Point, Rock 105, 106.5 WOKV, 96.9 The Eagle and 95.1 WAPE. Wrote scripts for on-air promotions, drafted proposals to client venues, created and input on-air and online contests, uploaded information to all station websites. Planned, promoted and executed Art and Winefest 2007, a benefit for the Neo-Natal Intensive Care Unit at Shands Jacksonville and 40-guest reception with a national live broadcast for national talk show personality, Neal Boortz.