Experience

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  Kelly Burns Freelancing

  • Social Media Freelancer

    • Feb 2023 - Present

    -Clients: @allysa.larson, @styled.byjordan, @everydaywithjordan, & more-Video editing for Youtube/IG Reels/Tiktok-Film and produce content for brand campaigns-Create and schedule Like to Know It graphics-Manage Pinterest and Youtube Shorts accounts-Design email newsletter graphics-Sourcing and outreach for brand partnerships-Research social trends for various social platforms-Copywriting for blog posts

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  Kellynburnss

  • San Diego County, California, United States

  • Content Creator

    • Jun 2020 - Present
    • San Diego County, California, United States

    -create and conceptualize fashion, beauty, and lifestyle content on instagram (@kellynburnss), TikTok, and Pinterest-collaborate with brands to create media and cultivate a relationship between the brand and potential consumers-utilize love for fashion styling to inspire followers to dress/wear clothes they feel confident in-past partnerships include: Pura Vida Bracelets, Beachwaver, VS Pink, Prada, Maybelline, Dolce Vita, Express, Chamberlain Coffee, and Fabletics

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  Victoria's Secret Pink

  • Marketing Operations Coordinator

    • Jun 2022 - Mar 2023

    -Project manager and operations liaison between marketing, creative, and production partners-Manage marketing timelines, calendars, and project documents for VS & Co Loyalty Project ensuring that all deliverables are met in an efficient manner-Own all VS PINK marketing requests for PINK In Store Signage and print collateral needs-Responsible for the routing and facilitation of 150 different assets between copy, legal, marketing, production, creative, and UX teams

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  Zanna Roberts Rassi

  • Fashion Media & Styling Intern

    • Feb 2022 - Jun 2022

    -Compile market and trend research for NYFW, the Met Gala, Kentucky Derby, and other seasonal fashion trends/events-Assist in social media content creation for Milk Makeup product promotion, luxury fashion styling, and award show red carpet recaps-Prep for television appearances on E! for the Oscar's and Grammy's as well as The Today Show and Drew Barrymore Show

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  Victoria's Secret Pink

  • United States
  • Retail
  • 700 & Above Employee

  • Pink Campus Representative

    • Jun 2021 - Dec 2021

    -Works as 1 of 2 ambassadors to promote PINK to 20,000+ students-Conducts surveys to provide merchandising teams insight on merchandise and trends -Collaborate with co-representative to manage and grow four different social accounts used to interact with students and promote upcoming events-Outreach to community members and companies to establish new brand partnerships for PINK eventsRecognition: - 2021 World Mental Health Day Event (selected as 1 of 20 schools out of 127)- 2021 PINK Panty Frenzy Halloween Event (selected as 1 of 20 schools out of 127)- 2021 Back to ____ Event (selected as 1 of 6 out of 127)

  • Cal Poly PINK Campus Team Social Media Coordinator

    • Sep 2019 - May 2021

    -member of a marketing and event planning team of five people dedicated to promoting brand awareness for Victoria Secret PINK-responsible for creating stories and graphics for the Instagram account which currently has 2,300 followers, reaching about 2000 accounts per week -event set up and coordination -host giveaways on Instagram

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  Riddle & Bloom

  • HBO Campus Brand Manager

    • Jun 2020 - Nov 2021

    -Introduce peers to the HBO brand in an authentic and meaningful way through on campus activations, word of mouth and social postings-Educate my peers on the benefits of having HBO and the programming that it offers-Identify credible, creative ways to integrate HBO into student life on Cal Poly's campus-Utilize personal social media profiles to promote HBO through my own voice while adhering to brand and program guidelines-Maintain proactive communication with Riddle & Bloom by attending weekly status calls and participating in online group conversations-Report on activity by submitting weekly photos, recap videos, surveys, etc.

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  Hello Sunshine Official

  • Social Media Intern

    • Jun 2021 - Aug 2021

    -Research social trends for Reese Witherspoon, Hello Sunshine, and Reese's Book Club channels-Discover and develop ways for Hello Sunshine entities to take part in and engage with social trends-Community management for Hello Sunshine & Reese's Book Club across all social channels.-Develop a database of influencers and talent to work with across all social channels-Creative Director for short intern film starring Reese Witherspoon

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  Beachwaver Co.

  • United States
  • Retail
  • 1 - 100 Employee

  • Social Media Intern

    • Jan 2021 - Jun 2021

    -Collect and organize social media content -Plan and post content to Beachwaver’s social media properties, averaging 3,000 views per story-Engage with Beachwaver’s community-Assist with asset editing for copy writing for Beachwaver social and blog-Research TikTok social trends and created content aligned with the trends generating 10,300 total views on TikTok

  • Campus Ambassador

    • Aug 2020 - Jun 2021

    -utilize personal social media profiles to promote Beachwaver Co -educate my peers and Cal Poly students about the company and the products they have to offer-host social media giveaways with Beachwaver products-attend monthly progress meetings with Beachwaver CEO

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  Chi Omega

  • Social Media Chair

    • Jan 2020 - Sep 2020

    -Select and manage Chi Omega's social media team-Instagram impressions of over 39,000 and 3,500 followers-manage Instagram, Twitter, VSCO, and Facebook-Work with marketing director for new social media projects that showcase Chi Omega

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  Cal Poly Experience Industry Management Club

  • San Luis Obispo, California Area

  • Social Media and Marketing Coordinator

    • Jun 2019 - Jun 2020
    • San Luis Obispo, California Area

    -promote bimonthly club meetings and guest speakers -create graphics to promote club socials or campus events for Instagram and Facebook-attend bimonthly club meetings and bimonthly officer meetings

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  Freedom Rave Wear

  • Vista, Ca

  • Social Media Marketing Intern

    • Jun 2019 - Aug 2019
    • Vista, Ca

    -created email graphics for customer correspondence-managed Pinterest and Snapchat accounts-created graphics and video advertisements for Instagram, Snapchat, and Pinterest-responded to product inquiries-within 2 months, increased the Pinterest monthly engagement from 23.3 k to 160.1 k.

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  Eric Paredes Save a Life Foundation

  • Encinitas, CA

  • Media Relations Coordinator

    • Jun 2017 - Feb 2018
    • Encinitas, CA

    -championed a heart screening event at UCSD for high school athletic students-screened over 400 people, found one with Wolff-Parkinson-White Syndrome (WPW)-worked with San Dieguito Academy administration and key foundation leadership to educate parents and students about the screening event-functioned as school media relations coordinator

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  Ocean Knoll Elementary School

  • Encinitas, CA

  • Intern in a First Grade Classroom

    • Jun 2017 - Jan 2018
    • Encinitas, CA

    - Assist students with reading, sight words, math, and writing- Work with children one on one as well as in small groups.