Experience

• 

  LoudDoor LLC

  • United States
  • Technology, Information and Internet
  • 1 - 100 Employee

  • VP of Marketing

    • Feb 2024 - Present

  • Director of Media and Marketing Strategy

    • Aug 2020 - Feb 2024

    • Allocate and manage multi-million-dollar marketing budgets across a variety of verticals (e-commerce, political, education, crisis management/PR, crypto/NFTs) to maximize efficiency and surpass benchmark KPIs.• Conceptualize and direct the production of creative assets and branded content for widespread paid and organic distribution (20M+ reach).• Intermediate front- and back-end engineering: troubleshoot network issues, place pixels, build out GTMs, manage API integrations, and update code for owned websites via WordPress, Shopify, and custom html/JavaScript.

• 

  Storylift

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • VP of Marketing

    • Feb 2024 - Present

  • Director of Media and Marketing Strategy

    • Aug 2020 - Feb 2024

    • Recruit and manage media buying team, while overseeing strategy, audience segmentation, implementation, and optimization of social, search, display, CTV/OTT, programmatic, audio, email, and SMS campaigns (Meta/Instagram, Google Ads/Youtube, Microsoft/Bing, LinkedIn, Snapchat, TikTok, CRM platforms).• Negotiate contracts with vendors and media partners and collaborate with upper management to attain new clients, grow existing client budgets, and prepare and present QBRs and other client-facing reports; attend client meetings to advise on campaign strategy.• Utilize Adobe Creative Suite to create rich media for organic and paid campaigns.

• 

  Live Nation Entertainment

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Digital Marketing Manager

    • Aug 2018 - Aug 2020

    Managed national digital marketing strategy for Live Nation’s country tours, handling budgeting, ad copy and creative, audience-building, targeting, trafficking, and analytics for approximately 600 shows/year. Additionally, launched and managed Country Megaticket social channels.

  • Digital Marketing Coordinator

    • Jan 2014 - Aug 2018

    Implemented digital marketing campaigns, created newsletters and targeted emails to customers, and managed multiple social media channels for Live Nation in North & South Carolina.

  • Marketing Assistant

    • Jan 2013 - Jan 2014

    Handled an array of marketing and administrative tasks: paying and documenting invoices, preparing advertising recaps, recording financial expenditures in internal database, updating regional calendars, answering and operating phones, filing, etc.

• 

  Crescendo Advertising

  • Columbia, South Carolina Area

  • Event Promotion

    • Aug 2012 - Dec 2013
    • Columbia, South Carolina Area

    Assisted in the booking, promotion and management of local events in Columbia, SC.

• 

  Jam Room Recording Studio

  • Columbia, South Carolina Area

  • Intern

    • Jun 2012 - Dec 2012
    • Columbia, South Carolina Area

    Aided in the planning and promotion of the Jam Room Music Festival; promoted the Jam Room via flyer distribution.

• 

  Art Bar

  • Columbia, South Carolina Area

  • Booking and Promotions Intern

    • Jun 2012 - Dec 2012
    • Columbia, South Carolina Area

    Promoted Art Bar shows; assisted Booking Agent in day-to-day activities.

• 

  CONGAREE VISTA GUILD

  • Columbia, South Carolina Area

  • Intern

    • Feb 2012 - Dec 2012
    • Columbia, South Carolina Area

    Assisted Executive Director in day-to-day activities; aided in the planning, promotion, and management of CVG events (Artista Vista, Viva La Vista, and Vista Lights).