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Kelly Arendt is a seasoned sales professional with extensive experience in the retail and beauty industries. She has held various leadership roles, including Sales & Education Account Executive at Sunday Riley, where she achieved significant sales growth and developed brand awareness. Kelly has also worked with other prominent brands such as Paula's Choice Skincare, Laura Mercier Cosmetics, and Estee Lauder Group of Companies, where she was responsible for training new consultants, managing sales teams, and driving business growth.

Credentials

  • Adult and Pediatric First Aid/CPR/AED
    American Red Cross
    Mar, 2021
    - Apr, 2026
  • Association of Child Life Professionals
    The Association of Child Life Professionals, Inc.
    Jul, 2021
    - Apr, 2026

Experience

  • Sunday Riley
    • Alaska, Washington, Oregon, Utah, Nevada, Idaho, Colorado & Vancouver BC
    • Sales & Education Account Executive | PNW & Vancouver BC
      • Apr 2016 - Jun 2018
      • Alaska, Washington, Oregon, Utah, Nevada, Idaho, Colorado & Vancouver BC

      Powered by science and balanced by botanicals, Sunday Riley is known for creating clean, high tech formulations that deliver instant results with cutting edge technology and the highest quality ingredients for instant, noticeable results. • March 2018 +163% to LY ($216,790 vs. $132,904)• February 2018 +172% to LY ($171,253 vs. $97,651)• January 2018 +175% to LY ($173,467 vs. $100,979)

    • Sales & Education Executive | US
      • Dec 2015 - Apr 2016

      Paula Begoun, the founder and innovative force behind Paula’s Choice Skincare, has helped millions of women worldwide go to the cosmetics counter with the confidence and knowledge to take the absolute best care of their skin. Paula is a globally recognized consumer expert for the skincare industry and develops revolutionary products for all skin types and concerns. The retailers I was responsible for were Nordstrom and Pharmaca Integrative Pharmacies. I reported directly to the Vice President of Sales and worked side by side with the Director of Global Education. My objectives were to achieve monthly sales plan, organize and execute successful events, hire and train Brand Ambassadors to create and maintain consistent brand awareness while also managing my travel, budget and administrative tasks on a timely basis. • March 2016 +229% to Nordstrom Plan • February 2016 +142% to Nordstrom Plan • January 2016 +119% to Nordstrom Plan • December 2015 +223% to Nordstrom Plan

    • Account Executive | Midwest Region
      • Apr 2014 - Aug 2015

      Perricone MD is a unique skincare brand that offers a groundbreaking approach to impede and help repair damage to skin utilizing nutrient antioxidants in cosmeceutical formulations. My territory consisted of 28 stores divided among three retailers (Nordstrom, Sephora and Ulta) in Michigan, Ohio and Canada. I was responsible for achieving seasonal sales goals, facilitating trainings that convey the technical benefits of Perricone MD and teaching others how to successfully sell the brand to clients. Additional responsibilities include planning and executing successful events, strategically scheduling a team of Event Specialists and managing to budget. • April 2015 +30% to LY and +111% to Plan• March 2015 +13% to LY• February 2015 +16% to LY• January 2015 +44% to LY and +133% to Plan• At the end of 2014 (9 months), sales increased from $462,500 to $616,400 (an increase of 33%)• December 2014 +33% to LY

  • Laura Mercier Cosmetics
    • Michigan, Ohio, Pittsburgh, Northern Kentucky and Indianapolis
    • Sephora Account Manager | Midwest Region
      • Apr 2008 - Mar 2014
      • Michigan, Ohio, Pittsburgh, Northern Kentucky and Indianapolis

      Laura Mercier Cosmetics is a global brand of prestige skincare, cosmetics, bath & body products and fragrance with sales in excess of $120 million. My territory encompassed 20 stores in Michigan, Ohio, Pittsburgh, Northern Kentucky and Indianapolis. I was the primary market educator and responsible for all store trainings, event planning and execution, brand partner relations, goal strategy and achievement as well as managing travel, budget and administrative duties. Accomplishments include:• Increased revenue in territory by 754% ($456K to $3.9M) from 2008-2012.• Elevated corporate brand ranking within Sephora from #7 to #4.• 2012 - Sales exceeded $3.9M (an increase of 22%).• 2011 - Sales exceeded $3.2M (an increase of 28%).• 2010 - Sales exceeded $2.5M (an increase of 92%). • 2009 - Sales exceeded $1.3M (an increase of 17%). • 2008 - At the end of one year (9 months), sales increased from $456,600 to $1,186,000 (an increase of 160%).

    • Clinique Account Coordinator | Macy's
      • 2004 - 2008

      A $6.7 billion manufacturer and marketer of quality skin care, makeup, fragrance and hair care products. My territory included nine accounts with combined annual revenue exceeding $8 million dollars. Responsibilities included:Train new consultants and counter managers on guest service standards, developing and driving repeat business through the clientele system, achieving credit excellence, confidently building the sale, maintaining hygiene standards, persuasive demonstration skills and extensive product knowledge.Assess, motivate and develop the team to achieve sales plan and execute successful events.Maintain partnerships with store leadership and share feedback regarding successes and opportunities.Maximize sampling programs, new product launches, annual events and seasonal programs.

    • Assistant Store Director
      • 2003 - 2004

      Achieve sales productivity goals by meeting or exceeding store plan through sales effort, identifying business opportunities and directing/training the team.Ensure extraordinary customer service is provided to all through management of staffing levels and supervision of the selling floor.Plan and execute all floor sets, window changes and visual merchandising standards.Ensure all company operations processes are followed both on and off the sales floor.

    • Miscellaneous
      • 1988 - 1993

      Origins Resident Guide/Neiman Marcus 1992 -1993Clinique Account Coordinator/Hudson's 1990 - 1992Clinique Counter Manager/Lord & Taylor 1989 - 1990Clinique Consultant/Hudson's 1988 - 1990

Education

  • 1987 - 1989
    Michigan State University
    Bachelor of Arts, Communication
  • 2018 - 2021
    American Public University System
    Undergraduate Certificate, Child Life
  • 1985 - 1987
    Northwood University
    Associate of Arts & Sciences, Fashion Merchandising & Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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