Experience

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  Havas Life

  • NYC (remote)

  • vp, associate creative director (acd)

    • Dec 2021 - Jan 2024
    • NYC (remote)

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  Fingerpaint

  • San Francisco Bay Area

  • associate creative director (acd)

    • Jan 2020 - Dec 2021
    • San Francisco Bay Area

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  Freelance Marketing and Creative Services

  • San Francisco Bay Area

  • content writer / supervisor

    • Dec 2009 - Jan 2020
    • San Francisco Bay Area

    Working in the trenches to help local small business owners develop, organize, market, and manage their commercial ventures. • Developing and maintaining streamlined business processes and schedules• Consulting on business and marketing tactics, including audience segmentation, branding, campaigning, and seasonal planning • Researching wholesale opportunities • Developing original content with timely, compelling topics, based on information from news wires, business partners, and other creative means to attain KPI goals• Creating newsletters and social media posts aimed at increasing engagement and brand awareness• Leveraging existing content • Developing message flow and copy for infographics• Proofreading and copyediting for clarity and accuracy• Working with online systems to track sales, run payroll, and keep track of any inventory • Learning about the small business ecosystem in the Bay Area, and taking note of the most successful and responsible practices

• 

  Cline Davis & Mann

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • vice president, group copy supervisor

    • May 2004 - Aug 2009

    LIPITOR: • Competed against multiple generics in a crowded landscape• Created detail and background pieces for a highly segmented HCP audience• Created effective user brand experiences in digital communications• Educated patients on disease state and prevention• Helped parachute brand as it reached end of patent• Ad for Stroke Indication won Doctors’ Choice AwardNovoNordisk Diabetes Portfolio:• Fought for market share against an established, trusted brand• Individuated insulin offerings within portfolio• Promoted devices and supplemental products• Achieved some of my proudest Don Draper momentsSensipar:• Educated patients on complex disease state• Wrote detail pieces and white-papers for brand and other products from Amgen Nephrology• Typed "secondary hyperparathyroidism" correctly about 4 billion timesHumira: • Simplified complex biologic mechanism of action for HCPs and patients• Developed ads and messaging for multiple indicationsNovartis:• Assisted in the launch and promotion of multicultural healthcare initiativesContributed to numerous new business pitches with frequently selected lead ads.

  • editor

    • Dec 2003 - May 2004

    • Copyedited, fact-checked, and proofread promotional and educational materials for healthcare professionals and patients for print or digital production• Ensured that print and digital materials were of the highest quality in terms of accuracy, utility, clarity, readability, and appeal• Worked closely with writers on content and referencing• Assisted copywriters and account team with research and article retrieval• Created and maintained brand style guides

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  Freelance

  • New York

  • freelance editor

    • 2003 - 2003
    • New York

• 

  HarperCollins Publishers

  • editorial assistant

    • 2000 - 2002