Experience

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  • Artist & Owner

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  kaleidowall

  • Cambridge, Massachusetts, United States

  • Artist & Owner

    • Feb 2017 - Present
    • Cambridge, Massachusetts, United States

    Kaleidowall is modern origami wall art, designed and handmade for contemporary homes and commercial spaces.I design and hand-make abstract paper wall sculptures which are both geometric and organic with a clean, minimalist aesthetic.Kaleidowall offers ready-made pieces as well as custom commissions and installations.

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  Roku Inc.

  • United States
  • Technology, Information and Media
  • 700 & Above Employee

  • Manager, Ad Operations

    • Feb 2020 - Sep 2021

  • Sr. Associate, Ad Operations

    • Nov 2019 - Feb 2020

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  DataXu

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Team Lead, Ad Operations

    • Sep 2018 - Nov 2019

  • Ad Operations Specialist

    • Jul 2017 - Sep 2018

  • Ad Operations Associate

    • Feb 2016 - Jul 2017

    Customer Focus• Support Account team on all aspects of campaign management, from trafficking through reporting• Proactively monitor campaign performance to pinpoint, communicate and solve issues• Actively manage campaign launch timelines in a dynamic environment• Manage regular campaign reporting cadence based on advertisers’ needs• Consult with clients on how to adjust tactics based on marketing goals and performance trendsCustomer Development• Uncover opportunities to drive better performance and share with broader team• Find ways to leverage DataXu technology for better results and communicate these to the client• Drive and support DataXu product adoption• Contribute ideas to drive more revenue from existing customersInternal Customer Advocate• Communicate effectively with internal teams to share and evolve campaign best practices• Surface ideas on how technical enhancements to our systems can benefit clients• Work closely with internal teams to produce customer deliverables• Identify situations in which technical issues need to be escalatedLeadership• Demonstrate independent problem solving and thought leadership with team• Proactively bring forward key learnings and insights to account team• Actively involved in cross functional discussions, meetings and team settings

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  The TJX Companies, Inc.

  • United States
  • Retail
  • 700 & Above Employee

  • Advertising Specialist - Holiday / Gift Cards, T.J.Maxx Division

    • Apr 2015 - Feb 2016

    • Lead and execute in-store, associate engagement, direct mail, and out-of-home programs within multi-branded holiday campaign in alignment with overarching strategic platform to drive incremental 4th quarter sales and transactions• Manage television and print shoot pre-production for holiday campaign through the use and optimization of established processes to in order to increase efficiency and m¬¬aintain effective communication with key stakeholders• Deliver clear, concise feedback to influence creative work in order to achieve messaging and communication objectives, ensure campaign cohesion, and drive positive business results• Drive creative development of gift card designs based on brand guidelines, sales and competitive trends, and industry data in order to increase profitable gift card sales by 12% resulting in 133% average upspend on gift card redemptions• Analyze gift card sales performance to measure success of design and promotional strategies and identify opportunities to grow and strengthen the gift card business

  • Advertising Specialist - E-commerce / Hispanic, T.J.Maxx Division

    • Apr 2013 - Apr 2015

    • Created and evolved in-store program to promote awareness of newly launched e-commerce channel among existing customers, grow email database and drive traffic and sales to tjmaxx.com• Facilitated strategic and creative alignment between brand and e-commerce divisions to improve cross-channel integration within broadcast, signage, direct mail, email and online campaigns• Managed direct mail program in Puerto Rico driving awareness and consideration, achieving $990K in incremental private label credit card sales and a 7.5 ROI in the first six months of program• Led Puerto Rico and U.S. Hispanic signage programs partnering with outside agency, internal planning, and merchandising teams to develop and adapt creative in order to resonate with these consumers

  • Advertising Specialist - Seasonal Advertising, Marshalls Division

    • Dec 2012 - Apr 2013

    • Developed creative strategy briefs for seasonal marketing plan, driving the execution of signage, email, and direct mail projects to deliver a compelling, cohesive campaign on time and on budget• Managed lifestyle and still photoshoot pre-production through formulation of shot list, sample documentation, and oversight of stylist reviews to ensure adherence to campaign objectives and brand standards

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  Charming Shoppes

  • Brand Marketing Coordinator

    • Oct 2009 - Oct 2012

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  CHARMING SHOPPES, INC

  • Brand Marketing Coordinator

    • Oct 2009 - Oct 2012

    Acquired new profiles for the customer database by developing yearly online and in-store sweepstakes promotions and overseeing collateral across various channels including direct mail, store signage, emails, and the brand Facebook pageDrove incremental sales through the holiday plush program via the development of the promotional strategy, management of the product development and delivery processes, and partnership with the vendorImplemented and optimized new marketing calendar format to more effectively convey the promotional cadence and accommodate changes due to shifts in strategy or evolving marketing platformsCreated and implemented a more efficient product copy submission process to save time, improve accuracy, facilitate changes, and resolve gaps in product informationManaged monthly merchandise turn-in process including sample collection and organization, creation of detailed shot recap, and preparation of samples for photoshoot deliveryProduced practical solutions to sample turn-in issues through follow-up and collaboration with merchandising, branding, and creative departments to ensure the protection of the conceptual and promotional goals of the brandSupported photography art director on location photoshoot by assisting the styling team, providing insight on merchandise features and benefits, and addressing immediate on-sight issuesProofread all marketing collateral for accuracy, clarity, and brand consistency conveying an impactful fashion and value message to the customer in order to optimize ROI

  • Merchandise Administrator

    • Feb 2008 - Oct 2009

    Actively took on Assistant Buyer duties such as writing purchase orders, resolving vendor issues, and generating analytical reports for the assigned department as needed to review and positively affect the businessContributed to product line decision-making through the participation in fit sessions, product development workshops, and line reviews to produce compelling, well-fitting product that conveys value to the customerCompleted advertising copy sheets to accurately identify styles advertised in direct mailing pieces and to highlight special selling features and styling instructions in order to increase merchandise profitabilityExecuted monthly e-commerce report and turn-in presentation to ensure timely placement of product on website in order to strengthen on-line presence and increase margin dollarsManaged samples including requests and follow-up with vendors, organization of sample closet, and preparation of samples for weekly and monthly meetings

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  Restoration Hardware

  • Sales Associate

    • 2007 - 2008

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  Drexel University - Laurence A. Baiada Center for Entrepreneurship in Technology

  • Receptionist

    • 2003 - 2007