Experience

• 

  Canadian Olympic Committee

  • Canada
  • Spectator Sports
  • 200 - 300 Employee

  • Director of Marketing Partnerships

    • Sep 2021 - Present

  • Director of Brand Marketing

    • Mar 2020 - Sep 2021

• 

  dentalcorp

  • Toronto, Canada Area

  • Director of Marketing

    • Jan 2019 - Nov 2019
    • Toronto, Canada Area

    Managed a team responsible for a portfolio of dental practices with KPI responsibility of new customer acquisition. Managed the business relationships with the dental partners and all media partners. Oversee the development of marketing and media plans inclusive of budget allocation, spend, creative approval and execution.

• 

  Rogers Communications

  • Canada
  • Telecommunications
  • 700 & Above Employee

  • Senior Brand Manager- Special Project SEM

    • Jan 2018 - Jan 2019

    Overhauled the SEM strategy for Rogers, Fido and Chatr. Created a new structure and SEM budget model for business unit quarterly planning.

  • Senior Brand Manager, Wireless and Cable

    • Aug 2016 - Dec 2018

    Responsible for the tactical wireless portfolio, working collaboratively with the wireless business unit to bring quarterly promotions to life. Managed media budgets, media plans and creative execution including TV, Radio, OOH, digital, social and SEM.

  • Senior Manager Device Marketing

    • Oct 2013 - Jul 2016

    Marketing relationship manager for all major smartphone manufacturers. Developed an omni channel smartphone launch tiers to better tie smartphone launches to business objectives; resulting in improved device sales and increased store traffic. Rebuilt the iPhone launch strategy and go to market execution. Awarded the CEO Business Impact Award.

  • Account Executive

    • Oct 2012 - Oct 2013

    Client relationship management at the executive level within the real estate sector. Responsible for contract negotiations and marketing spend commitments. Overachieved on quota by 120%.

• 

  Research In Motion

  • Canada
  • Software Development
  • 700 & Above Employee

  • Agnostic Consumer Segment Manager

    • Mar 2011 - May 2012

    Lead the BlackBerry sponsorship for Ruby World Cup (RWC) and Australian Wallabies team with a dedicated support team of 10. Responsible for contract execution and all sponsorship deliverables.

  • Carrier Marketing Manager: Telstra and Telecom New Zealand

    • Feb 2009 - Mar 2011

    Smartphone campaign launch lead for Australia and New Zealand for both B2C and B2B. Marketing relationship management with Telstra and Telecom New Zealand. Responsible for multi-million dollar budget.

• 

  Research In Motion

  • Waterloo, ON

  • Carrier Marketing Specialist

    • Dec 2007 - Dec 2008
    • Waterloo, ON

• 

  Searchmont Ski Resort

  • Program Coordinator

    • Jan 1998 - Jan 2004