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Kelley Connolly is a seasoned marketing professional with 13 years of experience in developing and executing marketing strategies, leading cross-functional teams, and driving business growth. She holds an MBA from Babson College and a BA from Colgate University, and has certifications in Lean and Six Sigma from Philips.

Credentials

  • LEAN
    Philips
    Jan, 2016
    - May, 2026
  • Six Sigma
    Philips
    Jan, 2008
    - May, 2026
  • Media Training
    Lois Paul and Partners

Experience

    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Director, Managed Services & Strategic Partnerships
      • Jul 2015 - Present

    • Program Director, Georgia Regents Medical Center Partnership
      • Oct 2013 - Oct 2015

      Successfully stood up Philips largest global partnership, managing program performance and compliance to contract terms and revenues, costs, budgeting and reporting for Philips. Directed and coordinated interactions and planning of over 100 resources supporting the partnership in commercial operations, finance, sales, clinical education, consulting and health IT. Hosted CEO forums with 4 BIU leaders from Philips and the executive team to expand partnership concept. Identified, escalated, managed and mitigated several service, project management, installation, production and financial challenges over two years. Media-trained and experienced working with trade journals, government panels, industry forums, television and general press in support of raising market awareness.

    • Business Leader, Ambient Experience Solutions
      • Oct 2010 - Oct 2013

      P&L owner responsible for sales, marketing and service of Philips Healthcare Experience business in North America. Doubled sales and order performance in three years. Maintained strong knowledge of markets, created, hired and sustained effective sales channels, conducted clinical research to support ROI claims, launched needs-based programs and promotions, and led development of new products. Developed, submitted, selected and presented project work at industry conferences, including Cleveland Clinic Patient Experience Summit, and Center for Health Design. Developed patient-centered designs for NICU, ED Women's Health facilities of the future.

    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Director, Patient Care and Monitoring, Ultrasound and Health IT Solutions
      • 2007 - 2010

      Led team of marketing managers responsible for double-digit growth of $350M portfolio of services. Developed and launched 30+ new service offerings, including first-of-kind technology refresh options and new service strategy for patient monitoring. Established clinical education service agreement to secure continuous clinical improvements. Established distribution agreements and partnerships with several providers of complementary products, services and software, one of which was eventually acquired by Philips. Executed global conjoint analysis as part of complete portfolio overhaul. Led work streams for three large acquisition and integration teams.

    • Marketing Manager, Patient Care and Monitoring Solutions, Health IT
      • Mar 2004 - 2007

      Marketing responsibilities for services associated with patient monitoring and certain departmental information systems. Services include installation, clinical and biomedical education, parts, repair contracts, repair labor, remote application support, etc.

    • Senior Consultant
      • 2000 - 2004

      Sold and managed consulting $200k - $750K engagements across several industries, including hospitality, healthcare, paper, and software. Devised project and analytic plans, led project teams, managed client relationships, and drove research, analysis and recommendations. Led clients through implementation planning. Devised bundling strategies, competitive market responses, new pricing metrics and methodologies, value selling programs for sales teams and other marketing strategies. Increased profit for single Smith and Nephew product line by $3 million annually (6%).Stopped market share erosion ($25M annually) for Johnson & Johnson disposable resection blades. Improved the management and sales of commoditized Invitrogen products by $30M. Led $15 million in annual savings for International Paper commodities.

    • Associate
      • 1994 - 1998

      Led consulting engagements with electric utilities, engine manufacturers, as well as federal, state and foreign governments to determine economic impact of regulations, find alternative approaches to minimize business failures, and achieve desired environmental objectives. Developed work plans, managed small teams, managed budgets, and published several reports. Managed a six month cost/benefit analysis of air regulations on marine equipment manufacturers. Co-authored two industry characterizations of the engine rebuild industries. Constructed financial model to estimate impact on small businesses resulting from proposed diesel engine emission standards. Developed and proposed flexible phase-in for small businesses to avoid failures. Co-managed a project to analyze the economic effect of proposed reforms to hazardous waste tracking regulations. Managed staff, client relations and budget. Performed ICF Kaiser competitor analysis and internal benchmarking in order to define a three-year vision and strategy for ICF Kaiser’s Consulting Group.

Education

  • 1998 - 2000
    Babson College - Franklin W. Olin Graduate School of Business
    MBA, Marketing
  • 2010 - 2011
    Center for Creative Leadership
    Magellan Certificate, Organizational Leadership
  • 1988 - 1992
    Colgate University
    BA, Economics and Latin

Suggested Services

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Industry Focus. “Marketing and Advertising”

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