Experience

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  UCLA Recreation

  • Los Angeles, CA

  • Multimedia and Graphic Design Coordinator

    • Jun 2016 - Present
    • Los Angeles, CA

    - Oversees creative services and production of campaigns and various projects promoting UCLA Recreation’s health and wellness programs, events, initiatives, facilities, and other department communications. Promotes and elevates department’s brand and positioning within the campus and public communities.- Collaborates with department leadership, internal teams, and external campus organizations in providing visual solutions to meet marketing and business objectives.- Designs and provides art direction for a wide variety of print and digital media including, but not limited to, comprehensive campaigns and collateral packages, posters, flyers, brochures, booklets, signage, presentations, infographics, apparel, logos, web banners, social media graphics, and app interfaces.- Directly supervises student creative production team including graphic designers, illustrators, photographers, and videographers. Conducts hiring and training, reviews job requests, delegates projects, monitors timelines, coordinates logistics, reviews proofs, provides feedback, and presents deliverables to stakeholders for final approval.- Updated department’s rebranding guidelines, designed assets (including new logo system, style guide, and collateral), and oversees usage. - Manages organization and distribution of creative assets and media archive. Coordinates shoots, creates shot lists, plans and directs shoots, and takes photos during events and other occasions.- Performs regular website maintenance and organization using DNN and Drupal CMS systems. Works with campus IT department for website technical support and updates.- Handles print production, including preparing print-ready files for prepress, reviewing proofs, signing off on jobs, and submitting royalty requests and invoices.- Interfaces closely with print and supply vendors to obtain estimates, discusses and finalizes production options and costs, places orders, and coordinates all logistics.

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  Marinello Schools of Beauty

  • Whittier, CA

  • Creative Project Specialist

    • Aug 2010 - Feb 2016
    • Whittier, CA

    - Oversaw creative production for campaigns and various projects promoting enrollment, salon services, product promotions, student resource materials, and special events for over 50 Marinello beauty school campus locations nationwide.- Worked on initiatives for marketing, internal departments, and field staff to strategically fulfill required project objectives. Conceptualized and produced content for marketing automation campaign using Eloqua platform.- Created designs for wide variety of print and online media including, but not limited to, comprehensive collateral packages (folders, brochures, booklets, posters, flyers, direct mailers, salon service menus, postcards, coupons), logos, large-format signage (billboards, outdoor ads, banners, standees, window clings), presentations, print and web ads, social media graphics, eblasts, and web banners/graphics.- Hired and managed freelance copywriters, designers, and illustrators. Also worked in collaboration with external marketing and design agencies, designers, and developers. Worked with project managers on time management workflows and production schedules and with analysts to ensure project costs were within budget.- Wrote creative briefs and meeting agendas. Consulted with compliance and legal departments verifying use of correct language in marketing materials.- Collaborated closely with print vendors. Handled print production including preparing final print files, conducting press checks, coordinating logistics, and signing off on jobs.- Organized and archived photo library assets and oversaw stock photo accounts. Assisted with art direction, pre-planning, and logistics at photo shoots and promotional events.

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  Fuhu, Inc.

  • El Segundo, CA

  • Graphic Designer/Illustrator

    • Apr 2009 - Sep 2009
    • El Segundo, CA

    Worked on conceptualization, illustration, design, and production of projects for online media. Projects included:urFooz.com:- Conceptualized and illustrated various virtual avatar clothing, accessories, and background art for use on social networking sites, including NBA and NCAA licensed art.- Oversaw in-house team that conceptualized avatar accessories and execution team that created illustrations. Created production schedules, processes, and strategies for both teams. Collaborated with and oversaw work of freelance illustrators.- Managed avatar product database, including assigning identification numbers, generating thumbnail images, and adding virtual items to existing inventory.- Designed layout, organized content, and illustrated avatar caricatures for virtual urFooz “cards” promoting various celebrity figures.

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  Brandissimo!

  • Encino, CA

  • Graphic Artist

    • Aug 2007 - Apr 2008
    • Encino, CA

    Worked on conceptualization, design, illustration, and production of projects for print and online media. Projects included:National Football League (NFL):- Educational activity kit contents (posters, mini pamphlets, curriculum cards, and activity sheets) promoting Play 60/What Moves U? youth physical fitness campaign.- Map layout and illustration, newspaper supplement, series of billboards, newspaper advertisements, and Flash banners (static and animated) promoting the 2008 NFL Experience Super Bowl XLII theme park.- Logo design, merchandise catalog spreads, and toy packaging concepts for NFL RushZone.

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  Sony Music Entertainment, Inc.

  • Santa Monica, CA

  • Intern – Creative Services

    • Jun 2004 - Aug 2004
    • Santa Monica, CA

    Worked on conceptualization and designs for cd covers and other music-related promotional materials. Created album cover concepts and final designs for the bands Incubus, Autolux, and Future Leaders of the World.