Experience

• 

  Fanatics, Inc.

  • Foxboro, Massachusetts

  • VP / GM NHL & Canada

    • May 2019 - Present
    • Foxboro, Massachusetts
• 

  Hasbro

  • Providence, Rhode Island Area

  • Sr. Director Consumer Products

    • Mar 2018 - May 2019
    • Providence, Rhode Island Area
• 

  adidas Group

  • Germany
  • Sporting Goods
  • 700 & Above Employee

  • Sr. Director, NHL

    • 2016 - Dec 2017

    ► Promoted due to effectively negotiating a new seven-year licensing agreement securing continued revenue for the division and significant exposure for the adidas brand► Leading the Global NHL Licensed business that generated approximately 20% in revenue growth annually with significant bottom line contribution to the company► Contributing innovative business partnership and other ideas as a member of the Sports Licensed Senior Team strengthening the overall divisional strategic business plan► Successfully negotiated the license for the 2016 World Cup of Hockey Event that generated significant revenue and spring boarded the adidas brand launch into the hockey industry► Established strong business relationships with the NHL and NHLPA head offices allowing for optimized product rights and sponsorship agreements► Preparing and managing a seven digit marketing budget driving retail, event an PR initiatives

  • GTM Director, NHL Licensed Apparel

    • 2011 - 2016

    ► Developed the NHL Licensed Go to Market strategy resulting in commercial growth from approximately $45M to $90M in global sales over a five-year period► Secured Sponsorship agreements for the NHL Outdoor Games like the Winter Classic elevating them to industry leading marketing events, generating as high as $10M per game.► Contributed to strong business relationships with the NHL, NHLPA by driving product and marketing initiatives that aligned with league and company strategies►Effectively led a team of direct reports team in order to achieve professional and personal goals

• 

  Reebok

  • Canton, Ma

  • Director of Merchandise, NHL/MLB Apparel

    • Mar 2005 - Nov 2011
    • Canton, Ma

    ► Recruited to develop the seasonal NHL and MLB Licensed Go to Market strategy with combined North American sales of approximately $50M ► Directed the launch of the innovative RBK Edge NHL Uniforms for professional athletes resulting in approximately a 30% increase in retail jersey sales►Managed ...

• 

  CCM Hockey

  • Canada
  • Retail
  • 400 - 500 Employee

  • Business Unit Director Uniforms and Protective Equipment

    • Jul 2003 - Mar 2005

    ►Launched the RBK equipment brand to the hockey industry achieving sales of approximately $100M within a two-year timeframe►Developed and executed multiple brand (CCM*, KOHO*, and JOFA*) product marketing plans for Uniform and Protective Equipment categories►Managed direct reports that included three Product Managers, one Developer, and an Assistant Product Manager

  • Sr. Product Manager, Skates & Helmets

    • Jul 2003 - Mar 2005

    ►Contributed to the CCM Skate Category Developed the five-year multiple brand (CCM*, KOHO*, and JOFA*product marketing plans for skate and helmet categories.►Continued to lead CCM to be the #1 retail skate brand while maintaining its #1 position in the helmet category►Utilized market research in order to create the product concept briefing for development teams►Created the product marketing support, launch, and merchandising programs

• 

  CCM Hockey

  • Canada
  • Retail
  • 400 - 500 Employee

  • Business Unit Manager, Skates

    • Oct 1999 - Jan 2001

    ► Promoted to develop and manage the product development project plans for the Business Unit of Skates► Led CCM to be the #1 retail market share brand in the industry► Managed the product concept, development, pricing for multiple brands (CCM®, KOHO®, and JOFA*) of Ice and Roller Hockey Skates► Managed a direct report group that included one Product Manager, one Developer, and one Designer

  • Product Manager, Skates

    • Oct 1995 - Oct 1999

    ► Recruited to assist Business Unit Manger with the development and management of the product development and marketing plan for the Business Unit of Skates► Managed and executed product concepts, development, production, and marketing of multiple brands (CCM®, KOHO®, and HEATON®) Ice and Roller Hockey Skates► Managed a direct report group that included one Product Manager, and one Designer

• 

  Rollerblade (Benetton Sportsytem Canada Inc.)

  • Lachine, Quebec, Canada

  • Marketing Coordinator

    • Aug 1994 - Sep 1995
    • Lachine, Quebec, Canada

    ► Executed the Rollerblade® brand Canadian marketing plans. Created advertising and promotional budget, a demo van program, special events, consumer/retail/corporate cross promotions, merchandising► Supervised Marketing Assistant and Four Technical Representatives