Experience

• 

  HL Uriman, Inc. (HL Holdings / HL Mando)

  • AM Group COO

    • Apr 2024 - Present

    Oversee HL Mando Aftermarket Group in North America.

  • Director of Sales & Product Management

    • Feb 2019 - Apr 2024

    • Head of Sales & Marketing Department, including sourcing new products.• Oversee "HL Mando" WD Program in North America.• Developed New Customers in WD and Large Retail Customers.• Responsible for $30 Million Annual Sales on Aftermarket (AM), Original Equipment (OE), and Original Equipment Service (OES) Automotive & Heavy Duty Parts.• Achieved 98% of 2018 Business Plan, despite the loss of major accounts at the beginning of January, 2018, by adding new products and new customers.• Developed new products to expand product lines on both OE & AM Products (HVAC, Various Sensors, Windows Regulators & Lift Motors, Suspension Systems, Steering Systems, Brake Calipers, Brake Parts, and ADAS Products). • Developed new customers and maintain existing clients in automotive industry, including Co-man business.• Created Tactical Sales Strategy to develop new and additional business opportunities.• Responsible for hiring, training, and oversight of all sales personnel.• Excellent knowledge of Korean Vehicle OE & AM products.

  • Senior Sales & Product Manager

    • Nov 2016 - Jan 2019

    Promoted to Director of Sales & Product Management

• 

  3KsoftwareUSA

  • Redwood City, CA

  • General Manager

    • Nov 2013 - Apr 2016
    • Redwood City, CA

    • Established and managed company’s whole operation, including Sales, Products, and Accounting Department.• Demonstrated and presented company’s XML Solution products to potential clients, investors, and developers.• Developed new customers with prospective clients in software industry, including Big Data, EHR, Legal, and Educational products.• Established roles and responsibilities that clearly defined tasks and improved overall organization and productivity.• Responsible for hiring, training, and oversight of all employees.

• 

  Autorex, Inc.

  • Santa Fe Springs, CA

  • General Manager & Chief Business Development Officer

    • Mar 2008 - Nov 2013
    • Santa Fe Springs, CA

    • Head of Sales and Business Development• Developed new prospective clients in Automotive Cooling HVAC Industry, including 4Seasons, Omega/GPD, Ranshu, Radiator Express, and etc… • Increased sales revenue from $0.00 to more than $3 Million Annual Sales with over 40% gross margins within first 21 months.• Worked closely with Independent Sales Representatives to develop new customers in Tier 3 & 4 level customers.• Developed new products to expand and achieve annual business plan.• Planned and prepared company annual budgets along with Business Plan.• Created & Implemented Sales Contests & Bonus Programs to drive Team’s efforts.• Responsible for hiring, training, and oversight of all employees.

• 

  HyOn, Inc.

  • Los Angeles, CA

  • Director of Sales & Business Development

    • Jun 2007 - Jan 2008
    • Los Angeles, CA

    • Managed and directed overall sales & marketing in Los Angeles sales office• Developed new prospective clients in consumer electronics industry, including Costco, Fry’s Electronics, Best Buys, Home Depot, and etc…• Developed new products to expand product lines in consumer electronics industry, including new products manufactured by HyOn Corp (Home Repeaters – 3G Products).• Developed sales network of new business industry (Home Repeaters & Amplifiers) for US market.• Initiated business proposal with Verizon and AT&T Wireless for In-building Repeaters & Amplifier products.• Responsible for hiring, training, and oversight of all technical sales in In-building repeater products.

• 

  HyOn Corp.

  • Mapo-gu, Seoul, Korea

  • Oversea Sales Manager

    • Sep 2005 - May 2007
    • Mapo-gu, Seoul, Korea

    • Managed and directed oversea sales for & marketing for products manufactured by HyOn• Manufactured and supplied DMB, GPS Navigation, Digital Photo Frames, Bluetooth Products, and etc…• Newly developed prospective clients in consumer electronics industry, including OEM business.• Managed and created strategic oversea sales plan for the new business areas.• Initiated and developed OE GPS Navigation business opportunity with General Motors (GM) and GM Daewoo, Hyundai, and Volkswagen (Japan).• One of the first ones to launch Digital Photo Frames in North and South American markets, resulting in a first year sales revenue of $300,000.

• 

  Geosang International, Inc.

  • Los Angeles, CA

  • Sales & Product Manager

    • Jun 2002 - Aug 2005
    • Los Angeles, CA

    • Managed Overall Sales and Product Management of Consumer Electronic Products• Imported & exported various consumer electronic & computer peripheral products such as MP3 & MP4 Players, USB Drives, Memory Cards/Readers, NAS, and other. • Initiated first contact and developed new customers with prospective clients in consumer electronic industry, including Costco, Radio Shack, Best Buys, Fry’s Electronics, and etc…• Maintained and developed new business in North & South American consumer electronic markets.• Maintained excellent relationship with various suppliers from Korea, China, and Taiwan.• Negotiated prices, terms & conditions, and built various import & export business agreements for the company.

• 

  SAMWHA USA, INC.

  • San Diego, CA

  • Sales Coordinator

    • Mar 1998 - Feb 2002
    • San Diego, CA

    • Managed and Coordinated OEM and Aftermarket Sales in Passive Electronic Components• Introduced Passive Electronic Components (Electrolytic Capacitors, MLCC, Ferrite Tiles & Cores, Inductors, Transformers, and etc…manufactured by Samwha Group.• Newly developed and maintained customers in Southern Region Territory of USA and Mexico, including LG Electronics, Zenith, Lucent Technologies, Braden Shields, and etc…• Responsible for developing and maintaining strategic business relationships with major accounts to promote Samwha products.• Analyze and maintained on-time deliveries to meet customers daily/weekly/monthly production schedules.• Awarded more than 400% Bonus after successfully achieved & expanded territorial sales by 200% in 2000.