Okay, so Keith has a broad skill set that includes CRM, BI, and program management. These skills are in demand across various industries. His experience in vendor management and professional services also adds value. Considering his location in Fair Lawn, New Jersey, and the average rates for similar professionals in the US, I'd estimate his hourly rate to be around $125. This is slightly lower than the national average for business analysts and program managers, but his skills and experience still make him a competitive candidate. Let’s check benchmarks. According to Glassdoor, the average salary for a business analyst in the US is around $80,000 per year. For a program manager, it’s around $115,000. Given Keith’s expertise and experience, I think his rate is reasonable and reflects his value to potential clients.