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Bio

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Kazi Nazifa T. is a seasoned digital marketing professional with a Master's degree in Digital Marketing and experience in content operations, event coordination, and project management. She has worked with various companies, including Brightsparks, Likee, foodpanda, Shah Cement, and British American Tobacco. Her skills include social media marketing, content creation, project facilitation, and data analysis. She is fluent in English, Bangla, and has working proficiency in Hindi, Urdu, French, and Spanish.

Credentials

  • Social Media Marketing Certification
    Hootsuite
    Apr, 2024
    - Apr, 2026
  • How to Build Rapport Quickly
    LinkedIn
    Jan, 2023
    - Apr, 2026
  • Listening to Customers
    LinkedIn
    Jan, 2023
    - Apr, 2026
  • SQL Projects for Beginners certificate
    Great Learning
    Aug, 2022
    - Apr, 2026
  • Content Marketing
    HubSpot Academy
    Aug, 2022
    - Apr, 2026
  • Social Media Marketing
    HubSpot Academy
    Aug, 2022
    - Apr, 2026
  • Certified Digital Marketeer
    HubSpot Academy
    Aug, 2022
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google
    Jun, 2022
    - Apr, 2026
  • Google Certified Creative Expert
    Google
    Jun, 2022
    - Apr, 2026

Experience

    • Event Coordinator
      • Feb 2024 - Present

  • Likee
    • Bangladesh
    • Content Operations Specialist
      • Jan 2021 - Dec 2023
      • Bangladesh

      1. Content operation strategizing for the short video function of the LIKEE app2. Multiple project management & B2B collaborations for campaign launch within the app3. Analyzing content quality & data through excel, & SQL for the content ecosystem4. Working with the product team to bring in new stickers & filter ideas as per the business partners’ requirements5. Managing accounts with PR & advertising agencies of BIGO 6. Leading a team of 3k KOLs & content creators exclusively for the app content7. Making hashtags & activities based on different events & on weekly basis for launching from LIKEE South Asian8. Advocating for content strategy across the South Asian short video function zone & for the B2B partners’ content collaboration9. Working with PMs, designers & illustrators for designing posters & landing pages of activity daily10. Working with educational content creators & partners for content planning & activity launch11. Solving issues from the backend of B2B partners & exclusive KOLS, and influencers – coming up with solutions for them by working with developers & the tech team12. Social media account handling of LIKEE Bangladesh on Instagram & Facebook13. Working with the content teams of SEA, SA & GCC regions for activity campaigns

  • foodpanda
    • Bangladesh
    • Content Executive
      • Jun 2020 - Jan 2021
      • Bangladesh

      1. Configured restaurants in the back end2. Created quality menus for different restaurants3. Ensured the contents are up to date4. Created deals and discounts in the software in alignment with other departments5. Made sure the details of restaurants are aligned with our internal policies6. Solved issues related to restaurant locations

    • Digital Marketing and Brand Development Intern
      • Jan 2020 - Mar 2020
      • Dhaka

      1. Assisted with social media campaigns2. Assisted with email campaigns3. Assisted with Search Engine Optimization 4. Produced website and social media content5. Researched current market trends6. Identified ways to improve the company’s marketing efforts

    • Project Moderator
      • Sep 2019 - Oct 2019
      • Bangladesh

      The project titled “Strengthening and Scaling Child Online Protection in Bangladesh” will train 1.2 million children and adolescents to stay safe online. The project aimed to reach 20 million people through an integrated communications campaign where I worked alongside 37 other moderators which supports awareness of child online protection and will engage at least 50,000 people in taking supportive action. The project successfully conveyed policy stakeholders to agree on a plan to mainstream awareness on child online protection in Bangladesh.

  • Beatnik Marketing Group
    • Dhaka, Bangladesh
    • Content Writer
      • Apr 2018 - Jun 2018
      • Dhaka, Bangladesh

      1. Researched, wrote, and edited social media content for B2C clients2. Participated in editorial meetings and managed the approval process for all new and updated content3. Revised and maintained Google help center information for internal and external users4. Collaborated with project stakeholders on the content direction and perform peer reviews for other writers5. Organize workflows and meet deadlines using content management systems

  • British American Tobacco
    • Dhaka, Bangladesh
    • Project Facilitator
      • May 2017 - Jun 2017
      • Dhaka, Bangladesh

      1. Coordinated survey on the employees of blue, white, and yellow collar employees on a project named "Your Voice" by BAT Global2. Analyzed technology, resource needs, and market demand, to plan and assess the feasibility of projects3. Identified the vital boundary conditions to be filled in to realize the project and the risks involved and take this into account in the project plan4. Developed, formulated, and guarded the project assignment and defined the consequences of changes in that assignment

    • Project Facilitator
      • Mar 2017 - Apr 2017
      • Dhaka

      1. Identified the client’s requirements and expectations for the event: it includes helping out the diplomats and ambassadors of the MENA region2. Liaised with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order3. Managed all event set-up, tear down, and follow-up processes4. Conducted final inspections on the days of the event to ensure everything adheres to the client’s standards5. Assessed the event’s overall success and submitted findings.

Education

  • 2024 - 2024
    University of Roehampton
    Master's degree, Digital Marketing
  • 2020 - 2021
    Bangladesh University of Professionals (BUP)
    Master of Business Administration - MBA, Marketing
  • 2016 - 2019
    Bangladesh University of Professionals (BUP)
    Bachelor of Business Administration - BBA, Marketing
  • 2019 - 2019
    University of Nevada, Reno
    SUSI Affiliate Degree, Rule of Law & Public Service
  • 2009 - 2015
    Mymensingh Girls Cadet College
    High School, Humanities/Humanistic Studies

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