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Kayla O'Donnell is a seasoned marketing professional with 9 years of experience in marketing, team management, and operations. She has established and grown a marketing department, conceptualized and developed graphic pieces, and collaborated with executive leadership on fundraising projects. Kayla holds a Bachelor of Arts degree in Advertising from North Park University and has certifications in UX Design and Planning a Career in User Experience.

Credentials

  • Planning a Career in User Experience
    LinkedIn
    Aug, 2022
    - Apr, 2026
  • UX Design: 1 Overview
    LinkedIn
    Aug, 2022
    - Apr, 2026

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Operations Director
      • Apr 2023 - Present

    • Marketing Coordinator
      • Sep 2016 - Apr 2023

      While in this role I have established and grown a marketing department to gain new customers and communicate with existing customers to create brand loyalty. • Composed, created, and coordinated content that grew following by over 200% on social media platforms. • Conceptualized and developed over 400 graphic pieces for web, print materials, signage, and retail projects using Adobe Illustrator and Adobe Lightroom, and Final Cut Pro.• Collaborated and developed collateral with executive leadership on multiple fundraising projects that raised over 1 million dollars. • Spearheaded the rebranding of the organization to evoke a fresh, fun, and memorable feel that was driven by the mission. • Designed and worked with outside vendors to order promotional and retail items that produced both a revenue stream and raised brand awareness.• Photographed and filmed high-quality images and video to use for promotion on our website, social media, and on-site and off-site events. • Grew customer base by 15% by crafting and documenting a master marketing plan and targeted marketing plan for the organization complete with nature of communications, target audience, and calendar considerations. • Worked above and beyond expected duties when necessary to push the organization forward.

    • Marketing Intern
      • Aug 2015 - Sep 2016

    • Program Director
      • Jun 2015 - Aug 2015

    • Marketing Intern
      • Oct 2014 - Dec 2014
      • Wheaton, Illinois

    • Program Team/ Snack Shack Manager
      • Jun 2014 - Aug 2014
      • Swanzey, NH

      • Trained and directed a staff of fifteen-employees.• Developed new menu ideas.• Developed leadership skills• Motivated employees to do a good job.• Retained customers for the establishment.

    • Logistics Leader
      • Nov 2013 - May 2014
      • North Park University

      • Consulted with CSM to review trip details. • Collected paper work for team members. • Discussed expectations with team members.

    • Snack Shack Manager
      • Jun 2013 - Aug 2013
      • Swanzey, NH

      • Trained and directed a staff of nine-employees.• Developed new menu ideas.• Collaborated with other employees to develop new programs to serve our customers best.• Managed shipments of products received. • Calculated outstanding balances that customers owed.• Motivated other employees.

    • Program Team and Snack Shack Manager
      • Jun 2012 - Aug 2012
      • Swanzey, NH

      • Developed lesson plans.• Mentored Children in class. • Performed daily activities in class.

    • Kitchen Staff and Program Team
      • Jun 2011 - Aug 2011
      • Swanzey, NH

      • Helped in all areas of work.• Participated in routine activities.

    • Kitchen Staff
      • Jun 2010 - Aug 2010
      • Swanzey, NH

      • Arranged and watched the food to make sure everything was full. • Washed dishes, and made it fun.• Provided outstanding customer service.

Education

  • North Park University
    Bachelor of Arts (BA), Advertising

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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