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Bio

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Kavita Kataria is a seasoned PR and Communications professional with 10+ years of experience in creating and executing strategic communications plans for various clients across multiple industries. She has a strong background in media relations, content development, and social media management. Kavita holds a Master's degree in Journalism and Mass Communication from IGNOU and a Bachelor of Business Administration (BBA) from Guru Gobind Singh Indraprastha University.

Experience

    • Content Creator
      • Dec 2019 - Present
      • India

      Creating content related to Parenting and lifestyle on Instagram page - “Babymyrahsingh” We have worked with over 200 brands like Pampers, Firstcry India, Hamleys, TheMomsco, Lenskart, Babyhug, Superbottoms and many other lifestyle brands. Created and promoted brands with unique style.

  • Comic Con India
    • New Delhi Area, India
    • PR Manager
      • Jan 2016 - May 2018
      • New Delhi Area, India

      Single handedly took care of entire PR and communications for all the event like Delhi Comic Con, Mumbai Comic Con, Bengalure Comic Con, Hyderabad Comic Con, Pune Comic Con, Golden Kela Awards and Pop Culture events all across India.

    • Manager - Media Relations
      • Aug 2015 - Dec 2015

      Worked on Clients:Comic Con IndiaWalt Disney Vista Rooms Golden Kela Awards■ Leading a team and working hard on building strong media relations for a number clients. Working with start-ups as well as established Brands. ​■ Help formulating, directing and executing communication strategies to position companies as industry leaders.■ Identifying and suggesting appropriate media tools to clients to aid them launch successful campaigns and help them make a lasting impact.

    • Associate Manager - PR
      • Aug 2014 - Jul 2015

      Worked on Clients:Comic Con IndiaWalt Disney Pop Culture PublishingGolden Kela Awards■ Lead a team and worked hard on building strong media relations for a number clients.Worked with start-ups as well as established Brands. ■ Communication mapping of the clients’ businesses, their competitors and industry and help spotting opportunities on a national basis.■ Leveraging and maintaining friendly relations with the media, which assisted in getting the clients’ viewpoint heard, enhancing the corporate reputation.■ Understanding and identifying key placement opportunities of story pitches in mainline media publications, television, online, trade and social media.■ Executing press conferences, media interactions, project launches and providing inputs on media plans, story ideas, press releases, tracking media movements.

    • Assistant PR Manager
      • Aug 2013 - Jul 2014

      Worked on Clients:Comic Con IndiaPop Culture PublishingCampfire Publishing House Work Better Golden Kela AwardsWorld Children Expo Under Cover LingerieSinq Club GoaMahajan Imaging■ Lead a team and worked hard on building strong media relations for a number clients.Worked with start-ups as well as established Brands. ■ Communication mapping of the clients’ businesses, their competitors and industry and help spotting opportunities on a national basis.■ Leveraging and maintaining friendly relations with the media, which assisted in getting the clients’ viewpoint heard, enhancing the corporate reputation.

    • Senior PR Account Executive
      • Apr 2013 - Jul 2013

      Worked on Clients:Comic Con IndiaPop Culture PublishingCampfire Publishing House Work Better Golden Kela AwardsWorld Children Expo Under Cover LingerieSinq Club GoaMahajan Imaging■ Understanding and identifying key placement opportunities of story pitches in mainline media publications, television, online, trade and social media.■ Executing press conferences, media interactions, project launches and providing inputs on media plans, story ideas, press releases, tracking media movements. ■ Preparing reports for the client based on coverage that appears in electronic and print media and capturing editorial mileage received after important announcements / events, thereby identifying and highlighting the media interest in the clients business.

    • PR Executive
      • Apr 2012 - Mar 2013

      ■ Worked on Clients: Comic Con India Work Better Golden Kela Awards Disney World Children Expo Under Cover Lingerie Mahajan Imaging Puratos India ■ Monitoring competitors and related industry. ■ Demonstrating the ability to meet strict deadlines, performing as a team player as well as when given individual assignments.■ Preparing reports for the client based on coverage that appears in electronic and print media and capturing editorial mileage received after important announcements / events, thereby identifying and highlighting the media interest in the clients business.

  • Stylekandy.com
    • New Delhi Area, India
    • Freelancer
      • Feb 2012 - Feb 2012
      • New Delhi Area, India

      Covered Wills India Fashion Week, Autumn/Winter 2012 for the website.

    • Reporter Cum Sub Editor
      • Jul 2011 - Jan 2012
      • Noida

      Reporting, writing and editing stories for Fashion and Entertainment beats. Doing celebrity interviews.Movies and Music reviews.

    • Reporter
      • Jul 2010 - Jun 2011
      • Lajpat Nagar, New Delhi

      Reporting and writing stories and articles for lifestyle and fashion beats. Demonstrated the ability to meet strict deadlines.

Education

  • 2006 - 2009
    Guru Gobind Singh Indraprastha University
    Bachelor of Business Administration (BBA), Computer Aided Management
  • 2009 - 2011
    IGNOU
    Masters, Journalism and Mass communication

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