Experience

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  Hasbro

  • VP Global Consumer Insights

    • Feb 2010 - Mar 2020

    A strategic and results-driven marketing professional adept at developing successful marketing and communication programs. Skilled at utilizing complex marketing intelligence, human truths, and global consumer insights to deliver topline and bottom line growth. Demonstrated ability to work collaboratively with authentic, consensus style leadership that promotes trust, accountability, and agility. Deep experience partnering with cross functional teams including: design & development, sales, investor relations, M&A, government affairs, CSR, entertainment,c-suite & board management and finance.Led pioneering "More Play Today" multi-market, longitudinal academic study and consumer/physician targeting communications program with Boston Children's Hospital Center for Media and Child Health physicians to define social, emotional, physical benefits of play among children for parents, educators and physicians to build awareness of BCH CMCH /Hasbro missions.Exceptional stewardship of resources aligned against corporate priorities effectively improving bottom line net profits with multi-year global contracts, performance based analytics for agency compensation, and incentives designed to drive out waste and improve process with Kaizen principles.Consumer-centric global insight hunter passionate at understanding differing needs based on geography and diverse global consumers.Recognized advocate of insights practice: Keynote panel speaker Jefferies Conference: "Purpose Summit"-10/19, "Voice of the Consumer",10/18. Speaker at multiple events for Association of National Advertisers ( ANA) , Toy Industry Association PlayCon , Advancing Workplace Excellence, Women in Diverse Channels. Included in ANA/ Internationalist Magazine Top 100 Global Marketing Leaders recognition , 2013.Boston Children's Hospital Board member Appointee: Center on Media and Child Health, 2018 to present. Elected to Marketing Chair driving strategy and programs.

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  United Technologies Corporation

  • Director, Marketing Communications and Advertising

    • Jan 2004 - Dec 2009

    Marketing Communications and Advertising -U.S., China and Europe

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  AT&T Wireless Corporation

  • Director Marketing Communications

    • Jul 1994 - Dec 2003

    Provided marketing communications leadership,strategic direction, advertising creative, media, research and operational management. for rapidly growing, highly competitive wireless consumer and B to B businesses. Key liason with strategic planning, sales and finance for annual planning, investment allocation of geo-targeted media, risk assessment and financial management/investment strategy to attain marketing goals. Oversaw annual budget of $900+million and a staff of eight. Drove all aspects of management for three national agencies, two media agencies and six specialist agencies.

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  Saatchi & Saatchi

  • Management Supervisor

    • Jul 1980 - Jul 1994

    Led overall account planning and implementation of marketing and advertising for key agency clients such as Nabisco, Nynex Mobile, Tylenol, Old Spice, Philips Lighting Company, L'eggs and Hanes. Responsibilities included strategic analysis and planning, advertising creative, media and research, new product development, pricing, trade and channel distribution support.