Experience

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  BagTrans

  • Australia

  • General Manager of Sales

    • Apr 2024 - Present
    • Australia

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  Australia Post

  • Australia
  • Consumer Services
  • 700 & Above Employee

  • Enterprise Sales Specialist / Enterprise Business Development Manager

    • Oct 2022 - Apr 2024

    A premier logistics company specialising in postal, parcel and e-commerce solutions, committed to facilitating seamless connections and deliveries nationwide.• Negotiated a $100 million contract with the Department of Defence, leading a team of 100+ stakeholders and showcasing proficiency in closing large-scale deals within challenging sales landscapes.• Achieved over 463% revenue target in FY22 by successfully executing and securing 240+ sales opportunities, contributing to a contract value of over $280 million. Recognised with a sales award for excellence in 2022.• Co-hosted a highly successful webinar with StarShipIt and Oz Hair & Beauty, attracting 266 registrants and resulting in lead generation activities which garnered a 22% conversion rate.• Led cross-functional stakeholder groups, resulting in significant new business sales with strategic customers, such as Commonwealth Bank of Australia ($23M TCV), Bisley Workwear ($9M TCV), and Department of Customer Service ($3.2M TCV).• Mentored 8 female employees through a professional growth and female empowerment program, "Project Me".• Implemented a pre-sales consulting process, streamlining client interactions, reducing effort and investment, decreasing the sales cycle duration by up to 50%, whilst and increasing sales conversion rates by over 20%.• Coached and mentored 30+ aligned Account Managers to identify, expand and close whitespace opportunities within customer portfolios, ensuring target achievement through regular 1:1 sessions and skills workshops.

  • SMB Sales Specialist / SMB Business Development Manager

    • Jul 2021 - Oct 2022

  • Same Day BDM

    • Apr 2017 - Jul 2021

    Business Development, Transport Solution Consultant, Same Day Product Specialist

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  Childcare Sales Australia

  • Gold Coast, Queensland

  • National Sales and Marketing Manager

    • Feb 2014 - Feb 2017
    • Gold Coast, Queensland

    Boutique business broker, specialising in childcare business and property transactions across Australia.• Drove a 150% increase in customer enquiries over 12 months by devising and executing a strategic marketing plan that encompassed digital advertising, trade-show leadership and CRM analytic improvements, resulting in 50% revenue uplift.• Successfully negotiated freehold and leasehold property sales, consistently achieving above-market commission rates, sale prices, clearance rates and sales-cycle timeframes, exceeding YoY targets by over 230%.• Implemented advanced CRM and Campaign Management platforms for improved marketing ROI by over 30%.• Analysed complex financials to appraise properties and businesses, providing strategic guidance throughout the sales process.• Mentored sales administrators through sales processes, ensuring efficient and accurate sales team administration.

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  Self Employed

  • Queensland, Australia

  • Director - Strategic Business Consultant

    • Aug 2006 - Feb 2014
    • Queensland, Australia

    Owner operated innovative consultancy firm specialising in strategic business repositioning, client-centric coaching, and franchise development solutions, driving growth and success across diverse industries.• Managed business repositioning, brand strategy and pre-sales engagement, aligning strategies with a commitment to innovation and client success.• Provided coaching, mentoring and facilitation services to enhance client capabilities and growth, resulting in repeat business.• Identified, qualified and secured new business opportunities, fostering C-level relationships and ensuring business continuity.• Drove operational efficiencies through revision of processes and polices to ensure compliance with Franchising Code of Conduct.• Developed compelling recruitment packages for potential Franchisees, resulting in a 37% surge in inquiries.

• 

  Traxion Training

  • Bundall, QLD

  • National Business Development Manager

    • Jun 2012 - Nov 2013
    • Bundall, QLD

    Traxion Training is a Registered Training Organisation (RTO) based in Queensland, that offers professional development short courses and training qualifications.• Secured $1.2 million in Government funding for a Not-for-Profit client, resulting in a 200% increase in membership and a 250% revenue boost from 700 participants undertaking new national qualifications.• Presented at an Australian Human Resource Institute (AHRI) Learning & Development Forum, addressing compliance issues for modern Registered Training Organisations (RTOs) for 25 C-Level attendees.• Engineered a strategic expansion plan for that increased national market penetration by 35%, through forming alliances, negotiating deals and understanding regional market dynamics.• Conducted strategic consulting and management workshops in learning and development to diverse clients, aligning with a commitment to delivering exceptional learning solutions.

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  Evocca College / Prime Learning Pty Ltd

  • Loganholme QLD

  • National Marketing Manager

    • Mar 2010 - May 2012
    • Loganholme QLD

    Evocca College was a Registered Training Organisation (RTO) based in Queensland, that offered certificate and diploma qualifications, with a focus on workplace traineeships and VET-FEE-HELP.• Led and mentored 20+ quota-carrying Direct-to-Consumer salespeople, seeing uplift of between 10-15% by each salesperson.• Collaborated with cross-functional teams to gather relevant data and insights, ensuring the accuracy and effectiveness of media kits in achieving marketing goals and sales targets.• Developed and executed a comprehensive go-to-market (GTM) sales and marketing strategy, resulting in a 20% increase in sales and 43% ROI.

• 

  Investor Finance Pty Ltd

  • Sunshine Coast, Queensland, Australia

  • National Business Operations Manager

    • Aug 2004 - Aug 2006
    • Sunshine Coast, Queensland, Australia

    A pioneering investor finance firm, renowned for its adept management of multi-site franchisees and remote brokers, driving substantial revenue growth through optimised sales pipelines and successful transition to a franchisor model.• Managed a team of 7 direct reports, providing support to 5 multi-site franchisees and 21 remote mortgage brokers.• Facilitated the optimisation of the sales pipeline for brokers, franchisees, and new business sales, resulting in a 36% increase in overall revenue.• Successfully led the transition of the business into a franchisor model, seeing a 67% increase in revenue within the first year.• Developed and implemented HR policies, processes, and systems for recruitment, induction, training, and compliance for a national business, resulting in a more streamlined and efficient HR department.• Led the end-to-end recruitment process for internal staff, franchisees and mortgage brokers, including advertising, conducting interviews, selecting top talent, negotiating offers.