Experience

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  NielsenIQ

  • United States
  • Information Services
  • 700 & Above Employee

  • Client Manager

    • Nov 2023 - Present

    - Daily point of contact for clients while managing multiple deadlines and projects.- Collaborate with client stakeholders to understand their strategic business priorities and opportunities then proactively introduce creative thinking and NielsenIQ solutions and analytics to those situations- Developing and executing primary research (both qualitative and quantitative) - Plan research agendas in collaboration with business partners - Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/need - Independently complete thorough analyses using NielsenIQ’s proprietary tools and multiple data sources to develop insights that drive value-added decision making and differentiated client outcomes- Track the end-to-end process across multiple internal teams to ensure deliverables to the client are on time and high-quality- Build strong partnerships with clients through ongoing engagement, establishing yourself as a trusted advisor and strategic business partner - Identify opportunities to collaborate across NielsenIQ teams and bring new solutions and thought leadership to your client stakeholders - Drive engagement with the client regarding NielsenIQ strategic projects and initiatives - Develop a strong understanding of industry trends and competitive landscape - Ongoing education on NielsenIQ data and solutions with your clients while sharing fresh perspectives and innovative thinking - Ensure pro-active insights and action-oriented solutions are delivered to clients

  • Associate Client Manager

    • Aug 2022 - Nov 2023

    As a Customer Success & Insights Associate Manager, I am responsible for my client's activity and the overall success of NielsenIQ with my customer. This includes driving timely outcomes and client value through the data and analytics which drive the overall customer experience and elevate NIQs performance. - Ensure on-time delivery of solutions to achieve forecasted revenue on-time- Identify potential revenue opportunities with customers and handoff to Account Developers to enable them to achieve sales goals- Work collaboratively with internal partners to ensure work is connected to customer business objectives, delivered on-time, and focused on outcome- Lead client presentations with proactive insights and action-oriented recommendations- Ensure client stakeholders buy into outcomes and value NielsenIQ is delivering to them- Determine ROI of NielsenIQ recommendations and solutions- Develop a consultative approach to client business issues, understanding the industry and what issues a client is facing

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  Hiebing

  • Austin, Texas, United States

  • Data Analyst

    • Feb 2022 - Jul 2022
    • Austin, Texas, United States

    Data Analytics and Tableau Development• Lead development of Tableau dashboards and data visualizations• Generate and communicate clear, compelling, and actionable insights to help clients understand campaign performance and the customer journey• Respond proactively to ad hoc data requests from clients and internal teams• Communicate with internal stakeholders to ensure that reports are completed on time, on budget, and without error• Train other employees on data analytics/statistics principles, data visualization best practices, and data storytelling• Maintain and evolve current reporting and dashboard processes to optimize and automate BI pipeline• Maintain Tableau Server user permissions and file organization structures• Assist Data Engineer with data acquisition and quality assurance tasks• Generate technical documentation of data sources and flows

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  Quad

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Analyst

    • Apr 2017 - Feb 2022

    I am responsible for interpreting data to create targeted and effective media plans to meet client’s needs using Excel, and showcasing their data using Tableau.• Use expertise and judgment in creating optimal media plans for client’s based on media distribution data (such as rates, competitors, customer income, customer ethnicity, and distribution methods).• Organize, format, and aggregate data supplied by the customer for analysis.• Build dashboards in Tableau to visualize data for clients (some being Sirius XM, Disney, and Amazon), using heat maps, charts, tables., etc…• Communicate with Account Managers regarding work flow, priorities, challenges, successes or any other information necessary to ensure best practices are followed.

  • Media Planner

    • Aug 2015 - Mar 2017

    Placing, confirming, and monitoring a client’s media orders to ensure the clients’ advertising program is executed flawlessly. I provided a high level of service to the assigned accounts by acting as the liaison between the vendors and the client, and by providing timely and accurate information to the client on daily account issues.• Update and maintain Media Planning proprietary database and client specific media plans and master files.• Verify vendor rates, quantities, space and materials reservations.• Generate, confirm and track monthly insertion orders.• Generate and update quantities for printer run list and supply to client and/or vendor.• Provide mechanical specifications for ROP ads and ensure newspaper receives copy by deadline.• Use client’s budget, internal benchmarks and market information to develop negotiating strategies for each paper in order to negotiate best rates while maintaining media plan penetration goals.• Use expertise and relevance to client, in creating optimal media plans for client’s approval based on media distribution data such as rates, market feedback/competitors, product type, distribution method, day of week availability, etc.• Communicate delivery deadlines with print vendors and communicate client expectations to vendors.• Liaison between the vendors and the printers to resolve delivery issues.• Solve billing discrepancies with vendors and maintain billing adjustments.

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  Media Sol

  • Sacramento, California Area

  • Media Coordinator/Junior Media Buyer

    • Sep 2013 - Jul 2015
    • Sacramento, California Area

    • Produce media postings, traffic instructions, spot logs, media buys, reporting and digital analytics using SBMS, STRATA, Excel, Power Point, and Word.• Monthly reconciliation of invoices for multiple clients and mediums.• Develop presentations for clients to review quarterly spending, creative advertisements used and future prospects.• Negotiate the lowest rates and best programs and packages for the client staying within all buying guidelines• Enter media schedules and issue client media reports.• Issue insertion orders, cancellations and media change requests.• Track status of media buys.

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  Verizon Wireless

  • Sacramento, California Area

  • Retail Sales Representative

    • May 2013 - Sep 2013
    • Sacramento, California Area

    • Analyzed customer needs and presented value-added solutions• Inspired and excited customers about how tech solutions can impact their lives• Ensured that customers leave stores with the best solutions for their needs• Delivered the best product set-up and coaching experience possible• Provided customers with a basic understanding of the functionality of the products and accessories they purchased so that they can immediately enjoy their new solutions• Attended both formal and informal training to better understand our retail store operations and keep up with company, market, and industry trends• Supported daily business operations, including processing customer transactions and auditing cash receipts daily

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  Media Sol

  • Sacramento, California Area

  • Intern - Media Coordinator

    • Feb 2013 - May 2013
    • Sacramento, California Area

    • Produce media postings, traffic instructions, spot logs, media buys, reporting and digital analytics using SBMS, STRATA, Excel, Power Point, and Word.• Monthly reconciliation of invoices for multiple clients and mediums.• Develop presentations for clients to review quarterly spending, creative advertisements used and future prospects.• Negotiate the lowest rates and best programs and packages for the client staying within all buying guidelines• Enter media schedules and issue client media reports.• Issue insertion orders, cancellations and media change requests.• Track status of media buys.

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  Best Buy

  • Elk Grove, CA

  • Mobile Specialist - Seasonal

    • Oct 2012 - Feb 2013
    • Elk Grove, CA

    • Consulted customers about current cellular companies, their plans and devices available. • Handled all aspects of the sale including: completing customer contracts and warranties and receiving customer payments, cash and credit card/check transactions.• Merchandising and SKU management

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  Chase

  • Sacramento, California Area

  • Personal Banker

    • Jul 2011 - Aug 2012
    • Sacramento, California Area

    • Discovered financial needs, helped with problem resolutions, and processed transactions.• Resolved customer service issues, opened new accounts, offered convenience services to help the branch meet sales objectives and contributed to the success of the firm.• Cross-sold products by referring customers to specialists for their home, business and investment needs.

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  Redwood Coast Cellular

  • Eureka, CA

  • Assistant Manager

    • Mar 2008 - Jun 2011
    • Eureka, CA

    • Managed six different locations with 10 – 14 associates under my supervision; consisting of the coordination of associates and inventory between stores to optimize sales and execution.• Trained new associates on the point of sales systems, differences in plans/data packages/text packages, and cellular devices• Offered creative solutions to mitigate customer frustration.• Presented new sales, marketing and training ideas to boost sales and/or employee performance.• Assisted in the merchandising, product placement, and SKU management of accessories for all locations