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Katrice Johnson is a seasoned marketing professional with extensive experience in graphic design, social media, advertising, and public relations. She has held various roles, including CEO, Marketing Director, and Graphic Designer, and has worked with multiple companies, including Graphic Grooves Consulting, Digital Now Inc, and Pensacola State College. Katrice holds a Bachelor's Degree in Graphic Design from Pensacola State College and has received certification as an Analytics & Data Specialist.

Credentials

  • Analytics & Data Specialist
    Digital marketer training
    Jul, 2017
    - Apr, 2026

Experience

  • Whistleblowers of America
    • Pensacola, Florida, United States
    • Member of the Board of Advisors
      • Aug 2022 - Present
      • Pensacola, Florida, United States

  • Lemonade Stand Bootcamp
    • Pensacola, Florida, United States
    • Chief Executive Officer
      • Jan 2021 - Present
      • Pensacola, Florida, United States

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Owner
      • May 2001 - Present

    • Owner
      • Jan 2001 - Present

      • Write, design, and prepare copy and graphics for print, radio, TV, and digital spots.• Develop and implement an advertising and publicity campaign to create regional and national awareness of the facility. Including: Sales, public relations, media placement, direct mail, promotional development and nonprofit opportunities.• Ensuring that the marketing objectives are implemented by the marketing team.• Remain current on national trends in the industry and local market changes to best serve the facilities.• Work closely with product management team to define marketing materials and programs.• Prepare and disseminate company event and press releases.• Developing and delivering marketing and email communications strategies for the organization.• Coordinate promotions and special events with event promoters and facility personnel.• Updating, reaching out to list owners, requesting data, reaching out to creative managers.• Created content and disbursed e-blast, e-communications and email marketing.• Use Calendars to execute strategies for email marketing.• Use analytics to confirm productivity of email marketing.• Update and reach out to list owners, request data

  • Prosperous IM
    • Pensacola, Florida Area
    • Social Media Manager
      • Jul 2017 - Dec 2017
      • Pensacola, Florida Area

      • Regularly updates social media channels, including Facebook, Twitter, Instagram and YouTube.• Create engaging interactions with the public through social media posts• Create and curate social media content for our various social media channels• Assist founders in creating and executing marketing campaigns• Help with blogs and other content• Influence outreach• Keeps a calendar of advertising deadlines and updates Marketing Manager two weeks prior to ad deadline.• Supervise team of employees on directives in social media and marketing.• Used analytics to confirm productivity of email marketing.

    • Marketing Director
      • Sep 2016 - Jul 2017

      • Provided cross-departmental collaboration to drive design for products, website, content marketing, digital + print advertising, sales materials, RFPs, internal communication, and other projects as needed.• Created, curated and managed all published content (images, video, and written).• Manages development of resources and meets deadlines of assigned projects.• Created content and disbursed e-blast, e-communications and email marketing• Coordinates events, banquets, staff meetings, etc.• Used Calendars to execute strategies for email marketing.

  • PJA Ministries
    • Pensacola, Florida Area
    • Director/Market Director
      • Jan 2013 - Aug 2016
      • Pensacola, Florida Area

      • Created and designed themes for marketing and collateral material for the Collegiate High School. • Collaborated with creative team to design and produce computer generated artwork for marketing and promotional materials. • Effectively designed and established all social media such as Facebook, Twitter, LinkedIn, Blogger, Youtube, etc. • Photograph students and faculty for website design.Coordinates with any outside parties as needed (agencies, printers, etc.).Compiles information, prepares required reports, and ensures timely delivery of reports to appropriate department.Coordinates with information from MCIF and marketing to produce direct mail and marketing material as needed.Represents PJA Ministries in community activities in a positive, professional image in order to increase and maintain membership base.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graphic Designer, Social Media Speicailist
      • Oct 2012 - Aug 2016

      Set up all social media formats to encourage growth of student population.

    • Graphic Design
      • Jan 2014 - Aug 2014

      Cover and magazine layout.

    • Graphic Design & Marketing
      • Jan 2010 - Sep 2013

      Create avenues for small business owners to meet and grow their business.

    • Graphic Designer
      • Jan 2001 - Dec 2001

      Technical Drawings and manuals for employee training.

Education

  • 2013 - 2015
    Pensacola State College
    Bachelor’s Degree, Administrative & Supervision Graphic Design Management
  • 2000 - 2002
    Pensacola State College
    Associate’s Degree, Graphic Design

Suggested Services

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Industry Focus. “Marketing and Advertising”

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