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Katja Grauwiler profile image

Katja Grauwiler

CEO Switzerland at PR/TICULAR
Intro Book
Seasoned PR and luxury goods expert with 15+ years of experience, fluent in 5 languages, and CEO of PR/TICULAR.
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Location
Zurich, Zurich, Switzerland, CH
Languages
  • Englisch Full professional proficiency
  • Französisch Full professional proficiency
  • Italienisch Professional working proficiency
  • Deutsch Native or bilingual proficiency
  • Spanisch Professional working proficiency
Skills
  • Public Relations
  • Fashion
  • Luxury Goods
  • Marketing Communications
  • Media Relations
  • Show all
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Bio

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Katja Grauwiler is a seasoned PR and luxury goods expert with a strong background in storytelling and buzz creation. As CEO of PR/TICULAR, she helps clients create exceptional ideas and concepts to communicate their brand's message. With a holistic approach, she successfully implements communication goals through various channels, including media relations, online communications, event management, and marketing. Katja's expertise spans over 15 years, with a focus on lifestyle and luxury consumer goods. She is fluent in English, French, Italian, German, and Spanish, and holds a degree in PR and a Bachelor's degree in HKV Basel.

Experience

  • PR/TICULAR
    • Zürich & Lausanne
    • CEO Switzerland
      • Aug 2020 - Present
      • Zürich & Lausanne

      PR/TICULAR HELPS YOU CREATE PARTICULARLY EXCEPTIONAL IDEAS AND CONCEPTS TO COMMUNICATE YOUR BRAND’S MESSAGE. BASED IN ZURICH & LAUSANNE, PR/TICULAR IS A FULL-SERVICE PR & BRAND RELATIONS AGENCY THAT WORKS WITH A LARGE “GLOCAL” MEDIA & EXPERT NETWORK TO GUARANTEE THE IDEAL PLACEMENT AND CONSEQUENT EXPOSURE OF YOUR STORIES TO YOUR TARGET AUDIENCE. WWW.PR-TICULAR.COMPR/TICULAR OFFERS RETAINER AND PROJECT-BASED CLIENTS A FULL RANGE OF INTEGRATED PR & BRAND RELATIONS SERVICES IN LOCAL MARKETS AND ON AN INTERNATIONAL SCALE.A KEY EMPHASIS OF PR/TICULAR IS ON STORYTELLING AND BUZZ CREATION. PR/TICULAR WILL CONNECT YOU WITH EFFECTIVE COOPERATION PARTNERS TO INTENSIFY AND EXTEND YOUR BRAND’S VALUES THROUGH SELECT MEDIA, AND ULTIMATELY STIMULATE CONSUMER DEMAND.AS A BOUTIQUE AGENCY WITH A DISTINCTIVELY PERSONAL APPROACH, PR/TICULAR WORKS AS A COLLABORATIVE ATELIER TAPPING INTO A DEEP POOL OF MEDIA EXPERTS AND CREATIVE TALENT. THIS ASSURES INDIVIDUALIZED CONCEPTS AND WINNING SOLUTIONS.

  • GRAUWILER I TESTA Public Relations
    • Zürich
    • Founder
      • Aug 2014 - Aug 2020
      • Zürich

      GRAUWILER I TESTA Public Relations is a dynamic communications agency specialising inlifestyle and luxury/consumer goods.We consider ourselves a creative, dedicated and reliable partner for our customers andseek for long-lasting and sustainable partnerships.Our holistic approach allows us to successfully implement our customers’ communicationgoals in a fast-moving and challenging environment by connecting various channels, suchas conception, media relations, online communications, event management, marketing andsponsoring.We provide extensive strategic expertise in brand/product positioning and launches. Overthe course of many years in the business, we have built up and carefully managed ourexcellent connections with media, bloggers and opinion leaders and established a largenetwork of international partners.

  • EBPR Eliane Bachenheimer PR
    • Zurich
    • Deputy Managing Director
      • Apr 2010 - Jul 2014
      • Zurich

  • Weibel Communication AG
    • Zürich und Umgebung, Schweiz
    • Senior Consultant
      • Apr 2003 - Mar 2010
      • Zürich und Umgebung, Schweiz

  • Junker Communications AG / Cadeaux Communication GmbH
    • Basel
    • Assistenz
      • Jan 2001 - May 2003
      • Basel

  • Novartis
    • Basel
    • Pharma Communications
      • 2000 - 2001
      • Basel

Education

  • 2001 - 2002
    SPRI
    PR, eidg. dipl. PR-Fachfrau
  • 1991 - 1994
    HKV Basel
    Bachelor

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Luxury Goods”

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