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Katie Sullivan is a seasoned marketing professional with expertise in social media, digital marketing, and customer experience. She has over 6 years of experience in leading marketing and customer experience teams at EF Education First and EF Gap Year, and has established herself as a successful entrepreneur with The Hygge Hut, a short-term vacation rental in Southern Maine. She holds a Bachelor's degree in Psychology from the University of Colorado at Boulder and has certifications in Mental Health First Aid and Project Management.

Credentials

  • Mental Health First Aid
    Mental Health First Aid Trainings
    Dec, 2022
    - May, 2026
  • Project Management
    Boston University

Experience

    • Account Executive

  • Airbnb
    • Maine, United States
    • The Hygge Hut - Superhost
      • Nov 2021 - Present
      • Maine, United States

      Established and oversee The Hygge Hut, a successful short-term vacation rental in Southern Maine-Attained and maintain Super Host status for over 2 years-Cultivated strong rapport with guests through attentive communication, exceeding expectations and consistently meeting their needs, resulting in a 90% occupancy rate and repeat bookings.-Executed effective marketing strategies to optimize bookings and revenue, leveraging social media platforms, professional photography, and compelling property descriptions-Connect with Maine Host Club community in order to learn and share ideas.

  • EF Gap Year
    • Cambridge, MA
    • Director of Customer Experience
      • Nov 2017 - Dec 2023
      • Cambridge, MA

      I was a key member of the core team that spearheaded the creation and successful launch of EF Gap Year, a groundbreaking business unit tailored for 18-24 year old travelers. Throughout my tenure, I seamlessly juggled various responsibilities spanning sales, marketing, and ultimately excelling in customer experience. Some notable achievements during this time include:-Successfully established the customer experience team, providing comprehensive support to students while on program -Work cross-functionally with Operations, Finance, Marketing and Sales to create a world-class travel experience -Manage, mentor, and coach team members to deliver exceptional support and uphold high standards of service. -Established a valuable partnership with virtual telehealth provider, piloting and scaling for a successful launch in 2023. -Manage dedicated emergency support team available 24/7 to cater to traveler needs, handling sensitive situations with composure.-Established and managed a regional staffing program to enhance support for travelers abroad, utilizing seasonal employees. -Designed and launched customer listening tools to continuously improve our product.

    • United States
    • Education Management
    • 400 - 500 Employee
    • Director of Business Development
      • Apr 2016 - Oct 2017

      In this role I continued the lead generation side of marketing while also taking on business development which includes seeking out new market share opportunities, holistically looking at the marketing-to-sales process and liaising across all departments both in the US and oversees to ensure the utmost success of our product. Alongside managing a sales team, I oversee the design, implementation and measuring of lead generation strategies through inbound marketing, paid search (SEM and Social) and partnerships resulting in a 41% increase in leads.

    • Director of Marketing
      • Aug 2013 - Apr 2016

      EF High School Exchange Year is a non-profit program at EF Education, the world leader in international education with 46,000 employees in over 50 different countries.

    • Switzerland
    • Education Management
    • 700 & Above Employee
    • Digital Marketing Manager
      • Oct 2011 - Aug 2013

      Manage digital marketing for the high school tour division of EF Education. This role includes reputation management, developing and tracking EF's social marketing strategy and project managing high-level campaigns.Helped build a presence in the social space from the ground up for all 7 tour companies under the EF umbrella. Reputation management for EF Education using various online tools including Hubspot, Salesforce, Wildfire, Parature, Radian6, Google Adwords and Social Media for business.

    • Social Marketing Manager
      • Aug 2008 - Nov 2011

      Work with all 7 tour companies within EF Education. Manage and track company's social media strategy. Assist with online viral marketing campaigns including the development and testing of Facebook applications and landing pages.

    • Tour Consultant
      • Dec 2006 - Aug 2008

      Plan short-term study abroad programs for high school teachers and college professors taking their students overseas.

    • Autism specialist
      • May 2005 - Jul 2006

      Early Intervention program providing one-on-one therapy for children recently diagnosed with autism spectrum disorder.

Education

  • 2001 - 2005
    University of Colorado at Boulder
    Bachelor's degree, Psychology

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Industry Focus. “Marketing and Advertising”

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