Experience

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  MASSACHUSETTS BREWERS GUILD

  • Greater Boston Area

  • Executive Director

    • Oct 2016 - Present
    • Greater Boston Area

    The Massachusetts Brewers Guild is a 501(c)(6) non-profit corporation, organized for the purposes of promoting craft brewing and protecting the interests of craft brewers in Massachusetts. In this role, I pioneer the role as inaugural full-time Executive Director of the association. Responsibilities include: Create, lead and maintain all infrastructure for the association, from branding, messaging, programming and events to education, partnerships, sponsorships and membership resources. Serve as the spokesperson on behalf of the Massachusetts craft beer industry in the media and on Beacon Hill. Form and maintain relationships with journalists, members of the legislature, association leaders and brewery owners. Develop overall communications strategy, respond to media inquiries and manage crisis communications. Support 230 breweries across the Commonwealth, learn, extract and share their business and character stories. Identify brewers and business owners as spokespeople, provide media training and talking points to drive messaging. Follow trends to integrate local craft beer into compelling storylines and online shares. Position Massachusetts as a number one craft beer destination for consumers. Showcase craft breweries as catalysts for downtown revitalization, revenue generators, and key employers. Manage a diverse team of nine board members, a lobbying agency, content writer, graphic designer, video agency, membership ambassador as well as committee members and volunteers. Write and edit social media content, press materials, internal communications, scripts, grants, hearing testimony and petition materials. Develop decks and deliver presentations to a wide variety of stakeholders.

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  Teak Media Communications

  • Account Director

    • Apr 2007 - Oct 2016

    Directed several accounts and team members. Handled multiple requests in a timely manner and delivered under deadlines. Wrote and edited press materials, web content, marketing collateral, event and video scripts, grants and RFPs. Coordinated press tours and managed schedules for interview, photo and filming opportunities. Consulted on all events for the agency, from conceptualization, to organization, and promotion. Solicited, secured and managed event talent and emcees. Facilitated meetings, lead team members and drove goals. Created and managed online and social media campaigns. Managed relationships across professional levels - stakeholders, vendors, sponsors, donors, executives, clients, media. Drove creative for website development, advertising campaigns, promotional videos and marketing collateral. Pitched new business leads and delivered presentations. Developed multi-tiered marketing and media strategies. Provided media training and managed crisis communications.

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  som|dog

  • Somerville, Mass.

  • Vice President of Marketing and Fundraising / Board Member

    • Nov 2012 - Jan 2014
    • Somerville, Mass.

    Created the organization’s brand identity, messaging and collateral materials. Launched and maintained the nonprofit’s website and social media platforms. Wrote and published monthly newsletter and managed database of subscriptions through Constant Contact. Developed the organization’s sponsorship and donor program, and performed direct outreach with local businesses. Created a database of potential donors and secured sponsors. Executed six community events and sold vendor/exhibition space. Recruited and trained volunteers. Wrote press materials and promoted events through the media. Positioned the organization’s president as a thought leader on canine related topics within community and with the media. Attended board and City meetings and helped to build consensus among diverse individuals.

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  Boston Harbor Hotel

  • Boston Wine Festival Coordinator

    • Apr 2006 - Apr 2007

    Handled all inquires for the Boston Wine Festival and tracked ticket sales. Organized tastings for the Chef and ordered final wine selections. Worked closely with Boston Magazine to ensure sponsorship fulfillment. Responsible for event logistics for 50 wine pairing dinners, including floor plans and seating charts. Published programs and menus. Arranged overnight accommodations for each winemaker and handled amenity program.

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  Jackson & Company

  • Media Relations Assistant / Freelance

    • May 2006 - Oct 2006

    Assisted in media relations for Summer Shack Restaurants. Researched and obtained original articles to build press kits. Created filing system for publications and Summer Shack clippings. Mounted, archived and bound original articles for client use.

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  Fairmont Copley Plaza

  • Account Coordinator

    • Dec 2005 - Aug 2006

    Wrote and edited press releases to support communications program. Assisted in media relations efforts, including menu tastings and site visits. Aided in the production of the Fairmont Copley Plaza b-roll shoot. Completed basic office tasks. Attended department and committee meetings. Supported guest relations effort by responding to comment cards.