Experience

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  National Geographic Society

  • Washington DC-Baltimore Area

  • Senior Director, Integrated Marketing

    • Apr 2022 - Present
    • Washington DC-Baltimore Area

    Responsible for developing and implementing omnichannel marketing campaigns to engage newaudiences in the Society's Explorer-led programs, events, museum exhibitions, experiences, youthprograms, and education offerings.

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  Audubon Nature Institute

  • United States
  • Museums, Historical Sites, and Zoos
  • 300 - 400 Employee

  • Vice President of Marketing

    • Apr 2019 - Apr 2022

  • Senior Director Of Marketing

    • Apr 2018 - Apr 2019

  • Senior Director of Public Relations and Social Media

    • Sep 2017 - Apr 2018

  • Director of Public Relations

    • Mar 2014 - Sep 2017

    Generated more than 11,000 news placements in 2014 with a potential audience of nearly 2 million, produced viral videos featured on Good Morning America and Fox News, and successfully promoted “Chocolate-Covered Insect Day,” generating 800 articles/broadcasts in outlets including the New York Times, Washington Post, Chicago Tribune, Fox News, ABC News, Huffington Post, Yahoo! News, AOL.com, and USA Today and more than 2,000 social media mentions.

  • Public Relations Manager

    • Jun 2011 - Mar 2014

    Increased earned media coverage by 50% for downtown attractions, improved press release distribution and tracking systems, negotiated commercial film contracts with productions such as “Treme,” “Transformers 2,” and “G.I. Joe,” and produced videos featured by organizations such as the New Orleans Saints, Yahoo!, and Animal Planet.

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  New Orleans Jazz Institute

  • Website Administrator

    • Aug 2009 - May 2011

    Initiative to design the organization's website and social media plan resulted in rapid promotion from Special Projects Assistant to Website Administrator.

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  Carol Fox & Associates

  • Public Relations/Marketing Intern

    • Jan 2011 - Apr 2011

    Effectively pitched stories to Chicago and New York media garnering coverage in both competitive markets from outlets including the New York Daily News, Chicago Tribune, Chicago Sun-Times, and Crain’s Chicago Business.

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  Peter A. Mayer Advertising

  • Public Relations Intern

    • Jun 2010 - Aug 2010

    Created strategic and compelling social media content for existing accounts including the Louisiana State Museum, Paragon Casino, and the WWII Museum.

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  Alligator Records

  • Public Relations Assistant/Office Manager

    • Aug 2006 - Aug 2007

    Worked closely with booking agents and managers to maintain musicians’ itineraries; meticulously edited, compiled, and distributed over two hundred press releases and promotional materials every month to targeted markets.